Direct to Home television services operator, Dish TV‘s subscriber growth rate seems to be falling: only 0.16 million subscriber additions in the quarter ending September 30, 2013 (Q2-FY14) making it the lowest in the past 24 quarters. It had registered 0.2 million subscribers in the previous two quarters and 0.5 million subscribers in the same quarter last year. Overall, the company has 11 million net subscribers at present. To make up for the falling number of new subscribers, Dish TV had launched an over-the-top (OTT) streaming application DishOnline for Android and iOS, in collaboration with Zee New Media's Ditto TV. DishOnline provides Live TV, Movies, TV shows and videos. The company hopes that ‘DishOnline’ service would have a following amongst the tech-savvy viewers in the country and would help increase subscriber stickiness on the platform. Highlights - Subscriber Acquisition Cost (SAC) has increased slightly to Rs 1,849 from Rs 1,828 in the previous quarter. However it has declined significantly from Rs 2,232 from the same quarter last year. - Average Revenue Per User: The average revenue per user (ARPU) for DishTV has plateaued at Rs 165. - Subscription revenues for the quarter was at Rs 537 crore, a growth of 13.6% over the corresponding quarter last quarter. - Its EBITDA (Earnings Before Interest, Taxes, Depreciation and Amortization) for the quarter was at Rs 147.9 crore. The EBITDA margin recovered sharply to reach 25% despite forex hit. - Churn maintained at 0.6% Discussing the results, Jawahar Goel, Managing Director, Dish TV…
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