Yash Raj Films (YRF) is working on console game of Dhoom 3 with an as-yet-unnamed big name game development studio to bring it to multiple platforms, Rohit Sobti, Vice President – Licensing & Merchandising, YRF, told MediaNama. Bollywood studios have been making games based on movies for a while, but almost all of them have been an effort to market the film. This time however, they are trying to build it up as a brand according to Sobti. "Our attempt is to establish Dhoom as a brand like Spiderman. We have zeroed down on a publisher and are in advanced talks with them. We'll announce more details regarding this title in a few weeks," he said. In recent past, a game based on Shah Rukh Khan's Ra.One was released on PS3, however the reviews it got were not flattering. There have also been several attempts to make AAA games in India based on Bollywood movies such as Ghajini and Love Story 2050. Ghajini was a mediocre PC game filled with bugs and Love Story 2050, intended to be an MMO (Massively Multiplayer Online Game), never made it to the market. Dhoom 2 was also supposed to get a PC game and was under development at Mumbai-based FX Labs, but this game too never made it to the market. Unlike these previous attempts, the Dhoom 3 console game is being made for a global audience, Sobti told us. Yash Raj Films is investing $2 million to develop this "AAA" game, there is…
