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Comscore 2013 India Future in Focus: Internet Population In India At 74M

This is a couple of months old now, but according to a report by ComScore, India now is the second largest online population in the Asia Pacific region, with 11.4% of the 644 million Internet users in Asia Pacific in 2013, as compared to 9.3% share of the 604 million internet users in 2012. Worldwide, India has now overtaken Japan to become third largest country with online population. It now has 73.9 million Internet users, adding 17.6 million users YoY. This is, of course, significantly different from the 100-150 million users figure that Google has put out, and also contradicts the 82 million monthly active users for India that Facebook says it had in August. ComScore notes that the report utilises data from the comScore suite of products, which includes MMX Multi-Platform, comScore qSearch, comScore video metrix, comScore MobiLens, and comScore Device Essentials. Demographics:  - Interestingly, India's online population is significantly younger when compared with other BRIC nations with 75% falling under the age of 35. Breaking it down further, 36% of India's online population are between 15-24 year age group, 39% are between 25-34 year, 16% are between 35-44 year, 6% are between 45-54 year, and 3% are between 55-64 years. - As expected, females comprise only 39% of the Indian Internet population. Besides this, they also spend less time online than men. Average time spent online by female is about 10.8 hours per visit, whereas for men it is 12.7 hours. Breaking these segments age wise, females falling in the age group…

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