Apple-logoInternational sales accounted for 60% of Apple’s reported revenues of $37.5 billion for the quarter ended September 28, 2013 (Q4-F13  for Apple). Revenues increased from $36 billion in Q4-FY12 and quarterly net profit of $7.5 billion down from $8.2 billion Q4-FY12. America continues to be the biggest source of revenue for the company, followed by Europe and China. Revenues from China had slumped in the last quarter but has picked up again in Q4.

Apple had its best Education quarter ever in Q4: The Education sector brought the company $1 billion in revenues for the first time, with iPad sales for this segment up 22% YoY and Mac sales up by 8%.

Device Sales

iPhone: Apple sold a record 33.8 million iPhones in the quarter following the launch of iPhone 5s and iPhone 5c models. This is  an increase of 26% compared to 14 million sold in the same quarter last year. The new models will be available in India on November 1 and prices of iPhone 5s will be Rs 53,500 for the 16GB model. During the earnings call Apple said that it was pleased with sales growth for iPhones in India.

iPad: The sale of iPads increased marginally to 14.1 million from 14 million a year-ago, but overall revenue from it declined 13%. Fall in revenues could be because of increasing demand for the cheaper iPad Mini. We can expect this number to go up this quarter with the introduction of iPad Air that will feature a 9.7″ retina display and runs on the 64-bit Apple A7 processor. The company claimed that this tablet is 20% thinner and 28% lighter than its predecessor, coming in at 7.5 mm thickness and one pound weight. During the iPad Air announcement, Apple had claimed that it sold 170 million iPads since its launch three and half years ago.

Macs: Sales decreased to 4.6 million Macs, compared to 4.9 million. The company also generated $9.9 billion in cash flow from operations and returned an additional $7.8 billion in cash to shareholders through dividends and share repurchases during the September quarter.

iPod: Sales are down to 3.5 million units this quarter from 4.6 million in the previous quarter. Revenues from the sale of these devices also reduced from 733 million in the previous quarter to 573 million. The iPod sales have been on the decline for the past three years, now that more people have access to smartphones.

iTunes: Revenue from iTunes increased from $3.5 billion in same quarter a year-ago to $4.3 billion this year. iTunes, software, services revenue has doubled in size in the past three years, from $2.15 billion in the first quarter of 2011.

More International Retail Stores Planned

Revenues from retail stores this quarter were at $4.5 billion up 6% from the same quarter a year-ago. The average revenue per store however reduced to $10.9 million from $11.2 million last year. Apple opened 8 new stores opened in Q4 and remodeled 2 increasing the total number of retail stores to 411 stores. Out of these, 162 are outside US.

Apple plans to set up 30 more stores in quarter, two-third of which will be outside US.


Apple is providing the following guidance for its fiscal 2014 first quarter:
– Revenue between $55 billion and $58 billion
– Gross margin between 36.5 percent and 37.5 percent
– Operating expenses between $4.4 billion and $4.5 billion
– Other income/(expense) of $200 million
– Tax rate of 26.25%