After launching a Re 1 video store few months back, telecom operator Aircel has partnered mobile VAS provider Techzone to launch a Re 1 store which will offer mobile content like videos, full music tracks, images and games to Aircel subscribers.
While the terms of the partnership were not disclosed, Aircel said that Techzone will serving as its technology and platform partner. Techzone will be managing the platform for Aircel and offering more than 10,000 pieces of content across multiple categories in more than 12 languages to this store.
Aircel subscribers can access this service by sending a text message ‘VDO’ to 56060 (Techzone’s shortcode) or dialing a toll free short code 52010 from their phones, following which they will receive a WAP link which can be used to browse through all the content and download content at Re 1 per content.
Content: Through this store, Aircel will be offering latest and retro downloadable music tracks and downloadable videos across eight genres including Bollywood, Hollywood, reality shows, lifestyle, music, regional, comedy and others.
In a bid to incentivize subscribers to download more content, Aircel says users can also collect specific amount of points on every download and later redeem them for mobile recharge, movie tickets and others from the Goodies Section. Besides this, the store will also feature a premium section which will apparently offer combo offers wherein users can purchase packs for Rs 10 or Rs 25 for various services.
Few months back, Airtel had also launched a similar Re 1 Entertainment store which offered mobile content including music, videos, games and photos. It also offered one-day customized mobile Internet packs for various services like Facebook, Yahoo Mail, Twitter and LinkedIn with 3MB bundled data.
Vodafone India also has a Re 1 store managed by Hungama. It offers downloadable content like videos, full songs, photos, games and others, although unlike Airtel and Aircel, Vodafone subscribers have to shell out Rs 5 per day to get 5 downloads or Rs 35 per week to get 35 downloads.
Techzone tie-ups: Last month, Techzone had inked a strategic alliance with the Punjabi entertainment channel PTC Punjabi to become its technology and mobile partner and offer its short code services to the channel. It had also inked a two year exclusive deal with music channel MTunes HD to offer MTunes content through SMS and CRBT services.
Other tie-ups include VH1 for its mobile content shop VH1 Hub, Uninor & Airtel for its Magic Voice service, 9XO to launch an online International music store and India TV to offer its short code services and become technology partner. Besides this, Techzone claims to have exclusive content rights for Venus, Sony Music, Times Music, Saregama, MTV, VH1, Colors, and India TV. Update: NDTV has informed that it currently doesn’t have a content tie-up with Techzone and previously had a non-exclusive tie-up with the company.