After launching a Re 1 video store few months back, telecom operator Aircel has partnered mobile VAS provider Techzone to launch a Re 1 store which will offer mobile content like videos, full music tracks, images and games to Aircel subscribers. While the terms of the partnership were not disclosed, Aircel said that Techzone will serving as its technology and platform partner. Techzone will be managing the platform for Aircel and offering more than 10,000 pieces of content across multiple categories in more than 12 languages to this store. Aircel subscribers can access this service by sending a text message 'VDO' to 56060 (Techzone's shortcode) or dialing a toll free short code 52010 from their phones, following which they will receive a WAP link which can be used to browse through all the content and download content at Re 1 per content. Content: Through this store, Aircel will be offering latest and retro downloadable music tracks and downloadable videos across eight genres including Bollywood, Hollywood, reality shows, lifestyle, music, regional, comedy and others. In a bid to incentivize subscribers to download more content, Aircel says users can also collect specific amount of points on every download and later redeem them for mobile recharge, movie tickets and others from the Goodies Section. Besides this, the store will also feature a premium section which will apparently offer combo offers wherein users can purchase packs for Rs 10 or Rs 25 for various services. Few months back, Airtel had also launched a similar Re 1 Entertainment store which offered mobile content…
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