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Updated: Why YouTube Launched A Comedy Week In India & What It Means For Partners

(by Brindaalakshmi K & Nikhil Pahwa) Update: YouTube informs us that it hasn't funded any content for the comedy week, and indeed, hasn't funded any partner content in India. This is contrary to what we were told by YouTube Partners, and our apologies for the inaccuracy in our story. This does not, however, mean, that YouTube (or Google with this "CIP" program that we've heard about), isn't in the process of backing content partners in India. The statements from YouTube: "YouTube comedy week is a destination for fans and talent that tap into the authenticity of our creators and their channels and showcases the creative freedom they enjoy on the platform. We have worked hard with our partners to curate and showcase the best of comedy content on our platform for the Indian audience, and we’ve launched several new shows with our partners. We have not funded any content for comedy week." And on our follow up query on whether YouTube has funded any partner content at all in India: "YouTube is always seeking opportunities to support our partners ideas and channels but we have not funded any partner content in India. We cannot comment on speculation beyond this." Sep 9, 2013: YouTube India's Comedy Week includes content that has been commissioned and paid for by YouTube, MediaNama has learned from reliable content partners. A reliable YouTube partner told MediaNama, speaking on condition of anonymity, that YouTube is paying for their production costs of the content. What's really interesting is that the…

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