Ver Se Innovation, the company that runs NewsHunt, has launched a carrier billing platform iPayy, reports NextBigWhat. According to the report, the company has currently partnered with Idea and Airtel to offer operator billing and it claims it will partner with Vodafone and another operator soon. It has also integrated PayPal allowing global merchants to take advantage of users from services such as Facebook, Zynga, among others. In April 2013, we noticed that Facebook discontinued support for Boku/Zong that allowed merchants to integrate carrier billing on services offered on Facebook. For merchants, iPayy offers features such as Plug & Pay, customer management, in-built CRM, among others. iPayy provides Android and J2ME SDK for developers and merchants and platform can be integrated on all platforms such as Android, iOS, J2ME, WAP, among others. There's also merchant portals where merchants can view transactions & billing revenue. NextBigWhat also reports that iPayy provides integration with analytic services such as Google Analytics allowing merchants to analyze their data at single place. More on the integration models here. Ver Se's entry in carrier billing platform is an interesting one: Ver Se’s primary business is job classifieds alerts on the mobile, for which consumers pay a subscription fee of around Rs 30 per month, through their telecom operator partners. It will be interesting if Ver Se provides a feature to include a subscription based model with iPayy. Subscription businesses in India are currently in a state of flux since the TRAI’s mandate of asking for user consent for renewals on subscriptions,…
