wordpress blog stats
Connect with us

Hi, what are you looking for?

Ver Se Launches Carrier Billing Platform iPayy

iPayy-logoVer Se Innovation, the company that runs NewsHunt, has launched a carrier billing platform iPayy, reports NextBigWhat.

According to the report, the company has currently partnered with Idea and Airtel to offer operator billing and it claims it will partner with Vodafone and another operator soon. It has also integrated PayPal allowing global merchants to take advantage of users from services such as Facebook, Zynga, among others. In April 2013, we noticed that Facebook discontinued support for Boku/Zong that allowed merchants to integrate carrier billing on services offered on Facebook.

For merchants, iPayy offers features such as Plug & Pay, customer management, in-built CRM, among others. iPayy provides Android and J2ME SDK for developers and merchants and platform can be integrated on all platforms such as Android, iOS, J2ME, WAP, among others. There’s also merchant portals where merchants can view transactions & billing revenue. NextBigWhat also reports that iPayy provides integration with analytic services such as Google Analytics allowing merchants to analyze their data at single place. More on the integration models here.

Ver Se’s entry in carrier billing platform is an interesting one: Ver Se’s primary business is job classifieds alerts on the mobile, for which consumers pay a subscription fee of around Rs 30 per month, through their telecom operator partners. It will be interesting if Ver Se provides a feature to include a subscription based model with iPayy. Subscription businesses in India are currently in a state of flux since the TRAI’s mandate of asking for user consent for renewals on subscriptions, and with SMS spam guidelines impacting marketing and fresh user activation.

Besides this, OTP leaves users frustrated as many phones do not have seamless switch between service and SMS inbox. Note that unlike transaction on desktop, in this case both SMS box and the service begs for screen attention. However to tackle this iPayy delivers the OTP as an USSD or a flash message for better user experience. This is possible as the platform detects the end users mobile number through iPayy’s Mobile Number Detection Technology.

As for transaction fees, Ver Se thinks that it has struck a good deal for the merchants. Out of the total revenue, operators will get around 30%, while iPayy will get around 5% and the remaining goes to the merchant. Remember that here merchant will have to do the promotion of the service that they offer.

Advertisement. Scroll to continue reading.

Ver Se also owns NewsHunt, a mobile apps company which aggregates news feeds from multiple sources, and sells advertising for the app. It acquired NewsHunt last year.

Written By

MediaNama’s mission is to help build a digital ecosystem which is open, fair, global and competitive.



The US and other countries' retreat from a laissez-faire approach to regulating markets presents India with a rare opportunity.


When news that Walmart would soon accept cryptocurrency turned out to be fake, it also became a teachable moment.


The DSCI's guidelines are patient-centric and act as a data privacy roadmap for healthcare service providers.


In this excerpt from the book, the authors focus on personal data and autocracies. One in particular – Russia.  Autocracies always prioritize information control...


By Jai Vipra, Senior Resident Fellow at Vidhi Centre for Legal Policy The use of new technology, including facial recognition technology (FRT) by police...

You May Also Like


135 job openings in over 60 companies are listed at our free Digital and Mobile Job Board: If you’re looking for a job, or...


Rajesh Kumar* doesn’t have many enemies in life. But, Uber, for which he drives a cab everyday, is starting to look like one, he...


By Aroon Deep and Aditya Chunduru You’re reading it here first: Twitter has complied with government requests to censor 52 tweets that mostly criticised...


Google has released a Google Travel Trends Report which states that branded budget hotel search queries grew 179% year over year (YOY) in India, in...

MediaNama is the premier source of information and analysis on Technology Policy in India. More about MediaNama, and contact information, here.

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ

Subscribe to our daily newsletter
Your email address:*
Please enter all required fields Click to hide
Correct invalid entries Click to hide

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ