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Unmetric Raises $5.5M Investment From JAFCO Asia & Nexus Venture Partners

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Social media benchmarking company Unmetric has raised $5.5 million in Series B funding led by JAFCO Asia with participation from existing investor Nexus Venture Partners. The company plans to use the funds raised to expand further in global markets and scale its technology platform by increasing the number of social media channels supported by it.

Prior to this, Unmetric had raised $3.2 million in Series A funding from Nexus Venture partners in April 2012.

Founded in 2010, Unmetric delivers benchmarkable social media data for brands to see how their social media campaigns are performing on Facebook, Twitter, YouTube, Pinterest, and LinkedIn and how does it stack up against their competitors. This includes monitoring the brand’s audience growth, consumer engagement, customer service and content strategy among others.

It also offers a service called Unmetric Score, which essentially provides a snapshot of the brand’s social media performance versus its competitors in the industry, based on data from over 24 qualitative and quantitative parameters. The company recently launched LinkedIn analytics to its platform and launched an improved version of its Twitter platform T+, which apparently allows brands to check the engagement of their campaigns and optimize their customer service teams.

Besides this, Unmetric also provides email alerts and analysis on their competitor’s social media campaigns and their content strategy. Unmetric claims to provide competitive intelligence on over 10,000 brands across 30 sectors at present.

Its clients include Subway, Cafe Coffee Day, Toyota, Cisco, GroupM, Aircel and Chevrolet among others.

Other Investments in the segment

– Social media analytics startup Parakweet had raised $2 million investment from a series of angel investors in June 2013.

– Data analytics and personalization services based startup iKen Solutions had raised an undisclosed amount of funding from India Innovation Fund in August 2012.

– Social media marketing and analytics company Salorix had raised $3.5 million in a series A funding round co-led by Inventus Capital Partners and Nexus Venture Partners in November 2011.

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