wordpress blog stats
Connect with us

Hi, what are you looking for?

TRAI Warns 7 Banks Against Using Unregistered Telemarketers For Promotions

The Telecom Regulatory Authority of India (TRAI) has warned seven banks including Axis Bank, Citi Bank, HDFC Bank, ICICI Bank, Kotak Mahindra, PNB, and SBI for continuing to use unregistered telemarketers for promoting their service.

It has asked banks to look into specific cases of breach and report back to the authority within seven days, failing which the banks are liable to have all their telecom resources disconnected throughout the country. TRAI notes that while failing to follow the regulations, Telecom Service Providers (TSP) are mandated to disconnect all the telecom resources of these banks, however, keeping in mind the inconvenience caused to public it has decided to exercise only temporary regulatory tolerance.

Earlier, TRAI had taken measures for addressing the menace of unsolicited commercial communications (UCC). In August 2013, it added a new clause to the regulation stating that telecom Operators will be fined Rs 5000 per complaint if SMS Spam is sent by a subscriber who is not registered as a telemarketer. It had also mandated telecom companies to disconnect all phone connections of banks if the authority receives three complaints of UCC or text messages being sent using an unregistered marketer. However, according to the TRAI report, some banks and financial institutions continued violation of the regulation by marketing their products and services through unregistered telemarketers.

We had earlier reported that e-commerce sites were still sending promotional SMSes using the cheaper transactional pipes rather than promotional pipes, despite TRAI hiking the SMS termination charges to 2 paise per SMS for normal SMS and 5 paise per SMS on each transactional SMS on operators from whom the SMS originates. Clearly, hiking the rates didn’t work, so we wonder if TRAI is now taking serious measures to control this SMS spam.

Besides this, there also appears to be a rise in flash-based promotional SMS, for which it’s currently difficult to report promotional flash SMS as one needs to save the message and then report, else the message self destructs after one view.

Related:

– Do TRAI’s Amended SMS Spam Regulations Exempt Free Content Subscriptions From DND?
– Updated: TRAI Blacklists OnMobile & Four Others For Violating Telemarketing Rules
– Telemarketers Sending Promotional Messages On Transactional Pipe
– TRAI Disconnects 22,769 Spammers; 161.66M Subscribers Registered With NCPR 
– TRAI Issues Directives To Tackle SMS Spam From International Numbers 
– TRAI Exempts JaxtrSMS, Latlong & Hike From 200 SMS/Day Limit
– Delhi High Court’s Removes The 200 SMS Per Day Limit In India

You May Also Like

News

HDFC Bank is working on resolving its digital banking issues over the next 10-12 weeks and has submitted a plan of action to the...

News

HDFC Bank reported a net profit of ₹8,758.3 crore, for the October to December quarter of 2020, up by 18% from ₹7416.5 crore in...

News

Axis Bank is working on growing its business in rural and semi-urban markets in India, through what its management calls ‘deep geo strategy’. With...

News

“We cannot put thousands or lakhs of customers who are using digital banking into any kind of difficulty for hours together, especially when we...

MediaNama is the premier source of information and analysis on Technology Policy in India. More about MediaNama, and contact information, here.

© 2008-2018 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ

Subscribe to Daily Newsletter

    © 2008-2018 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ