Times Internet Ltd (TIL), the digital venture from the Times of India group, has expanded its loyalty program, Times Points (previously, TimesRewards) to seven properties, and launched a store where points can be redeemed. Users have a TimesPoints linked single-sign-on across seven of the groups properties, which encompass news (Timesofindia.com, Economictimes.com, Navbharatimes.com, Maharashtratimes.com), reviews and listings (timescity.com), B2B property classifieds (Magicbricks.com) and spirituality based networking (Speakingtree.in). It has also launched its redemption store, allowing users to use points collected to buy products like watches, backpacks, deoderants, toasters, wooden shelves, DVD players, among others things. It's been a year since TimesPoints was launched, and it now has a million users, and tracks 3-5 million activities per day related to those users. Over the last 12 months, Times Internet has tracked as many as 300 million activities for its TimesPoints users. The company claims a reader base of 36 million, and a billion pageviews across its network, and is slowly expanding TimesPoints across the network, which also includes music streaming site Gaana.com, and video content upstart Boxtv.com. By the end of the year, Archana Vohra, VP and Business Head at TIL told MediaNama, 13 of the groups websites will be covered. The plan is to eventually extend TimesPoints across print, radio and TV. At the time of launch, last year, Times Internet CEO Satyan Gajwani had told us that "The idea will be- as we get a better understanding of users, we’ll get them to actively engage. Airlines have money to give…
