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The Hindu Launches Tamil Portal

English daily newspaper, The Hindu has launched its website in Tamil located at tamil.thehindu.com. This is probably the first time The Hindu has launched a site in an Indic language (Correct us if we are wrong). It's not surprising that the newspaper has launched a site targeted at South Indians. Previously the company claimed to have an Average Issue Readership (AIR) figure of 18.21 lakh with a prominent presence in south India. It has also announced the launch of Tamil newspaper, to hit stands on September 16, 2013. Targeted at Tamil speaking audiences, the site offers news in categories such as India, World, Business, Sports, cinema, opinion, general and society. Besides news titles, it includes streams of news flash - an excerpt of news items. This is an interesting addition for those who want to consume news quickly. The site sports the same design as of its parent site with columns for each category. News sites in local Indian languages A lot of apps and websites have started offering support for Indic languages in last few months. While our understanding is that Indic language support does not really make a difference in an user generated environment, a lot of content is being consumed in local languages. In July 2012,  Yahoo India has tied-up with Kannada language daily, Udayavani to launch a co-branded Kannada property at kannada.yahoo.com. Yahoo had also tied up with the Malayalam daily Malayala Manorama to launch a co-branded Malayalam portal at malayalam.yahoo.com. Besides this, it already offers a co-branded property in Hindi, Marathi, Tamil, and Bengali, thanks to its tie-ups with Jagran, Lokmat, Dinamalar and Anandabazar Patrikarespectively. It had also…

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