rockstand-logoRockstand, an e-book initiative by Handygo Technologies, has partnered with M-Y Books, VJM Media Group, Network 18 Publications, Kalki Magazine, Pearl publications, Sapna book house, Sharda Prakashan. Post partnership, Rockstand will get access to the entire book collection of these publishers and provide the digitized version of these books on its platform.

The partnership will allow Rockstand to expand its e-book and e-magazine collection across various categories such as regional content, lifestyle, entertainment and celeb magazine. Through VJM Media Group, Rockstand will get titles in film, lifestyle category with magazines such as  Hi! Blitz, OK! India, and Cine Blitz. Through Network 18 Publication, it will get titles such as Overdrive, Entrepreneur, Better Photography, Better Interiors, among others, and from Kalki Magazine it will get access to magazine titles in Tamil language.

Besides this, it has also updated its Android app to add more social features such as share views, ideas, book reviews, among others. The company claims that the new app with social features is still in beta and that it will release a final version in next few weeks. Rockstand app is available on Android smartphone platform and can be downloaded from the Google Play Store.

Rockstand allows publishers to share the pdf of the books with RockASAP Retail Pvt Limited which are then converted by them into ePub. Rockstand bears the cost of digitizing the books.

In February 2013, Rockstand had partnered with publishers like Diamond Comics Books, OM Books, Rajkamal Prakashan, Katha, Times Group and Pratham. At that time, the company had claimed that it also plans to partner with Disney by end of this financial year. In August 2013, Rockstand had partnered with Delhi Press, Next-Gen Publishing, Hay market, BPB Publications & Magna Publishing.

Earlier this month, it had partnered with Vodafone India to offer operator billing to its customers on Vodafone network. Following the tie up, Rockstand users on Vodafone network will be able to buy digital content available on the app and pay through their mobile bill/balance. Besides this, Vodafone users will be able to purchase books and magazines at Rs 7 per day, which will be much cheaper than current price of ebook and emagazines offered on the app.

E-Books and E-Magazine stores

E-commerce ventures like, among others, offer e-books and some offer an ebook app as well. There’s also Vriti and, although, they only seem to provide books for entrance exams. In February 2013, Google finally added an e-books section to its content marketplace Google Play in India, allowing users to purchase e-books to their mobile phones and tablets. Google also offers an separate app for magazines, which is not available in India yet.

Aircel also recently launched its own e-book store called Aircel BookMate. Mumbai-based E-Book marketplace Attano has launched a new service called ChapterBuy to sell individual chapters from reference books for higher education in an e-book format.