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Radio One Resumes Online Streaming In India

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It looks like Next Mediaworks which operates 7 FM Radio stations in India with BBC Worldwide through its subsidiary Radio One, has resumed its online radio service on RadioOne.in, after stopped online music streaming in June 2012 due to licensing issues.

The service currently offers online streaming of two of its radio stations – Delhi and Mumbai, with other radio stations like Bangalore, Pune, Ahmedabad, Kolkata and Chennai in the works. One can access these live stream through the web or real time streaming links provided for iOS, Android and BlackBerry for the respective radio station. The company says these streams can be accessed from anywhere in India.

We are quite surprised that Next Mediaworks has used streaming links for mobile platforms rather building dedicated mobile apps, which we feel would’ve provided much better experience to users. At the time of writing this article, while the online stream worked fine for us, the Android stream didn’t work for us (We tried it on Nexus 4). Strangely, we also noticed that Next Mediaworks has killed its iOS and BlackBerry music apps.

These streams are essentially rebroadcasts of existing terrestrial radio stations and currently offer only international content since Delhi and Mumbai stations shifted to English only programming in January 2012.  The site also features links to YouTube and Livestream channels, although its being used only for promotional purposes right now. Why doesn’t Radio One it to live stream their shows and provide on demand content like celebrity interviews, similar to how Red FM Mumbai does.

That being said, we wonder if there is an audience for Internet radios since the only advantage these services provide over YouTube or music streaming sites like Hungama, Gaana, Dhingana or Saavn is discovering new content, although music streaming sites are now slowly addressing this problem.

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Related: Can Radio Bring Its SexyBack? A Report from India Radio Forum 2013 – NH7

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