wordpress blog stats
Connect with us

Hi, what are you looking for?

Networkplay Acquires Captcha Based Ad Platform yoCAPTCHA

Networkplay, has acquired yoCAPTCHA, an ad platform by Innovese Technologies, for an undisclosed amount. Following the deal, Innovese co-founders Dhruv Sogani will head Business Development at Networkplay and Ankit Gupta will join as Head of Technology. Gupta will be responsible for developing and buying new technologies to support tech products that Networkplay will be offering to the marketplace, while Sogani will be responsible for driving new tech-driven business in addition to CAPTCHA. Launched in 2011 by Innovese, yoCAPTCHA is an advertising platform that transforms difficult to read CAPTCHAs into ad units. The company claims that it has over 100 publishers and has served more than a billion CAPTCHA impressions. yoCAPTCHA offers interactive game/activity based social CAPTCHA from advertisers. Some of its ad clients include P&G, Axis Bank, Volkswagen, BlackBerry, RCOM, Star World, among others. Networkplay was founded by a team of ex-Yahoo India employees, Rammohan Sundaram, Sunil Punjabi, Ampreet Singh and Viren Anand, and incubated in 2008. Sundaram and Punjabi have quit the business, while Ampreet Singh now heads the company as its CEO. The venture was incubated by WebChutney, and funded by Capital18. The company has around 40 employees in three offices – Mumbai, Delhi and Bangalore. It was fairly late into the ad network game, after Ozone Media, Komli, and a few others, and among these, the first to be bought. It also published a digital marketing site imediaconnection.in which seems to be ineffective now. NetworkPlay was acquired by Gruner and Jahr (G+J), a part of the Bertelsmann group. G+J…

Please subscribe/login to read the full story.
Written By

Free Reads

News

The Commission received complaints against ULLU by the group ‘Gems of Bollywood’,  for sharing “extremely obscene and objectionable content secretively to its subscribers, including...

News

This case highlights a curious intersection of copyright and critique in the digital content world.

News

Google will also provide news organizations and fact checkers with essential training in advanced fact-checking methodologies, deepfake detection, and Google tools like the Fact...

MediaNama’s mission is to help build a digital ecosystem which is open, fair, global and competitive.

Views

News

NPCI CEO Dilip Asbe recently said that what is not written in regulations is a no-go for fintech entities. But following this advice could...

News

Notably, Indus Appstore will allow app developers to use third-party billing systems for in-app billing without having to pay any commission to Indus, a...

News

The existing commission-based model, which companies like Uber and Ola have used for a long time and still stick to, has received criticism from...

News

Factors like Indus not charging developers any commission for in-app payments and antitrust orders issued by India's competition regulator against Google could contribute to...

News

Is open-sourcing of AI, and the use cases that come with it, a good starting point to discuss the responsibility and liability of AI?...

You May Also Like

News

Google has released a Google Travel Trends Report which states that branded budget hotel search queries grew 179% year over year (YOY) in India, in...

Advert

135 job openings in over 60 companies are listed at our free Digital and Mobile Job Board: If you’re looking for a job, or...

News

By Aroon Deep and Aditya Chunduru You’re reading it here first: Twitter has complied with government requests to censor 52 tweets that mostly criticised...

News

Rajesh Kumar* doesn’t have many enemies in life. But, Uber, for which he drives a cab everyday, is starting to look like one, he...

MediaNama is the premier source of information and analysis on Technology Policy in India. More about MediaNama, and contact information, here.

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ

Subscribe to our daily newsletter
Name:*
Your email address:*
*
Please enter all required fields Click to hide
Correct invalid entries Click to hide

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ