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MTS India Launches Devotional Service iDivine with Shemaroo Tie-up

Shemaroo Entertainment has partnered with MTS India to offer its devotional service 'iDivine' as a value added service for MTS MBlaze subscribers. While the deal period or the terms of the partnership were not disclosed, the company said the service will allow MBlaze subscribers to watch live and recorded video darshans of temples, Dargahs, Gurudwaras and churches. Shemaroo claims to offer darshans for more than 500 religious shrines across India. This includes Shirdi Sai Baba, ISKCON Temple, Haji Ali, Ajmer Sharif, Bangla Sahib, Sheesh Ganj Gurudwara and Infant Jesus Church among others. Besides darshan, the service also offers live video content for Aarti, Shabad, Gurbani, Hamd and Mass ceremonies among others. Users can head over to Divineindia.com/mts and choose their faith to access the video content. The site currently offers three types of subscription plans - daily (Rs 10), monthly (Rs 99) and 3 months (Rs 199)…

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