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MTS India Launches Devotional Service iDivine with Shemaroo Tie-up

Shemaroo MTS

Shemaroo Entertainment has partnered with MTS India to offer its devotional service ‘iDivine‘ as a value added service for MTS MBlaze subscribers.

While the deal period or the terms of the partnership were not disclosed, the company said the service will allow MBlaze subscribers to watch live and recorded video darshans of temples, Dargahs, Gurudwaras and churches.

Shemaroo claims to offer darshans for more than 500 religious shrines across India. This includes Shirdi Sai Baba, ISKCON Temple, Haji Ali, Ajmer Sharif, Bangla Sahib, Sheesh Ganj Gurudwara and Infant Jesus Church among others.

Besides darshan, the service also offers live video content for Aarti, Shabad, Gurbani, Hamd and Mass ceremonies among others. Users can head over to Divineindia.com/mts and choose their faith to access the video content. The site currently offers three types of subscription plans – daily (Rs 10), monthly (Rs 99) and 3 months (Rs 199) and these plans are on auto-renewal.

Its worth noting that the service is also available directly to consumers, although we noticed the pricing is double of what Shemaroo is offering through MTS and also dependant on how many times the users intends to login to the service. Subscription plans start at Rs 200 (30 days, 60 logins) and goes up to Rs 500 (3 months and 180 logins), Rs 800 (6 months, 360 logins), Rs 1,200 ( 1 year, 730 logins) and Rs 500 (1 year, 550 logins).

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Airtel iDivine & mDivine: In March 2012, Shemaroo had also inked a similar deal with Airtel to offer iDivine service to Airtel broadband and 4G subscribers. Following this, Shemaroo had also rolled out mDivine service to Airtel mobile customers, providing them with live audio visual feed from these religious shrines. It also offers a 24-hour interactive devotional service called ‘iDarshan‘ for Airtel Digital TV subscribers.

Devotional Services from other telcos

Vodafone India: Live Aarti, Gurbani, Bible on SMS, Balaji Alerts, Pope’s quotes, Bhakti Sagar, and Osho’s discourses.

Tata Docomo: SMS alert services for Bhagwad Gita, Holy Quran, Bible, and Guru Granth Sahib among others, USSD services to provide information on specific gods like Ganesha, Jagannath Puri, and Lord Ayyappa among others and voice services like Live Aarti, devotional alarm and Ayyappa songs among others.

Idea Cellular: Voice services like Live Aarti, Mannat, Durga Pack and Devotional packs.

Reliance Communications: Live Aarti, Prayer Alarm, Gurbani, Geeta Sar and Bible Verses alert services.

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Aircel: Bhakti Sagar and Devotional Songs.

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