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MouthShut Launches Verified Reviews To Prevent Fake Online Reviews

(By Vikas SN and Nikhil Pahwa) User reviews portal MouthShut.com has inked a multi-year partnership with the life insurance company AEGON Religare to launch a new feature called Verified Reviews, which now allows only verified customers of AEGON Religare to write reviews on the platform. How this seems to work is, when a user makes an online purchase with a specific brand (in this case AEGON Religare), they receive an invitation from MouthShut to share their reviews and complaints on the portal, and that the brand can address the problem within 14 days. However without these invites, users cannot submit reviews on the specific product. When we tried submitting a review, we got a popup message stating - "You can not write a review on this product until and unless you will get an invitation from the brand". Although, the company notes that existing reviews will still remain, just that it will not feature a verified badge. Speaking with MediaNama, a MouthShut spokesperson told us that the company has opened up its API for the first time, and there is a connection created a transaction and the review. "We've opened up our API for the first time. There's a connection between a transaction and our review. The moment there is a transaction, an email goes to the customer with a link. We don't have access to the customer database. Via their servers, the email goes from our end. We get only an alert that a code is generated," he said. A few things to consider regarding this approach: It offers MouthShut…

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