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Lava Mobile, Gionee & Others To Preload Maxthon Browser On Android Devices Via MediaTek

Maxthon Rolltech

US based browser maker Maxthon has partnered with RollTech, the value added services arm of the mobile chipset maker MediaTek, to bundle its Android browser to smartphones and tablets developed by RollTech’s device manufacturer partners.

Maxthon claimed that this partnership is part of its mobile expansion in markets like India, Brazil and Russia among others and said this deal will allow them to bundle its mobile browser to more than 100 million smartphones in 2014. The deal period or the terms of the partnership were not disclosed.

While RollTech website doesn’t provide any information on its partners, Maxthon says that RollTech currently has OEM (original equipment manufacturer) partners like Lava Mobile, Gionee, LG Electronics, Lenovo Mobile, ZTE, TCL/Alcatel, Phillips, Techain, Konka and CKT among others and it claims to be the third largest global supplier of chipsets used in Android smartphones and tablets.

Maxthon currently offers browsers for Android, Windows, Mac, iPhone and iPad and claims to have clocked a cumulative 600 million downloads until now. In a possible bid to differentiate itself from other browsers, it offers various cloud services like Cloud Push which allows users to send text, images, links and tabs to desktop or share it with their friends through Facebook, Twitter, Email and SMS among others, tab syncing service Cloud Tabs and cloud backup service Cloud Download among others. Besides this, it offers features like private browsing, bookmark syncing, gesture commands for creating, closing, switching and restoring tabs and add-ons support among others.

However, the mobile browser market is currently dominated by players like UC Browser and Opera which also offer similar features and already have significant device and telco partnerships in place. (UC Browser had more than 200 telco, device and content partners as of September 2012 while Opera has partnership with almost all the telcos and handset OEMs in India for its mobile browser Opera Mini, including MediaTek). Hence, it is yet to be seen if Maxthon is able to gain any significant traction following this partnership.

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