Limeroad, a social shopping platform targeted at women, has launched a Create & Earn initiative, through which it is allowing Limeroad users to earn from the scrapbook they create.

For the uninitiated, Limeroad allows users to create a catalog (sort of a wish-list) from the available products on the website and categorize them into party wear, work attire, bollywood attire, hollywood attire, flirty among others. Once a user organizes a scrapbook, they and their friends can buy all the products at once or one by one or share the scrapbook with their network on social media sites.

With the new initiative, users who create scrapbooks will now get a percentage of the sale amount of all items sold through their scrapbook looks. It’s not clear how much percentage of the sales Limeroad gives to the users. We have contacted the company and will update the post once we receive a response. Limeroad claims that it has more than 2100 active scrapbookers who have created more than 25,000 unique looks. It also claims that the site is growing vendor base posts nearly 2,000 new product options and looks on the site every week.

This is an interesting approach to create more engagement within the site, since they now have an incentive to create and more importantly share it on social media sites for visibility. Besides this, an incentive to create scrapbooks will result in various kinds of catalogs added to the portal and this might end up in more sales for the company.

Other players: While Limeroad caters to women-only customers, it essentially competes with Myntra.comStyletag, which provides products from International and Indian designers. It also competes with, which acquired online fashion and beauty retailer Urban Touch for $30 million. Urban Touch was later shut down.

Robemall Apparels Pvt Ltd which runs, a lifestyle apparel and accessory e-store, had also raised $10 million (~ Rs. 56 crore) in a series B round of funding from Tiger Global and SAIF Partners. Recently, Flipkart also added women clothing line to its product catalog. Flipkart already offers beauty and healthcare products.