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Kuliza Acquires Adepto’s Social Marketing Platform Crowdnub

So the confusion surrounding Adepto's acquisition finally seems to have ended: Digital technology firm Kuliza has announced that it has acquired Adepto’s social marketing platform Crowdnub for an undisclosed amount. The terms of the acquisition were not disclosed. Speaking to Medianama, a Kuliza spokesperson told that it has acquired only the Crowdnub platform and not the Adepto team. Adepto CEO Kiran Kumar told Medianama that the team has now moved on to other ventures while he currently doesn't have any specific plans yet. Kuliza has integrated Crowdnub to one of its newly launched products called Mobichirp which allows brands to build rich app-like cross platform marketing campaigns. For context, Crowdnub allows brands to build and launch customized social apps across various devices and social platforms like Facebook, Twitter and LinkedIn. It claims to provide the ability to build social apps once and repurpose it for various social media campaigns later, thereby reducing the data fragmentation across these apps and the user friction towards them. It also enables brands to provide virtual points, badges and rewards like discount vouchers, event invites and special privileges among others to its consumers. This acquisition follows the ‘are they/aren’t they being acquired’ confusion in June 2013 wherein Microsoft Accelerator had said that that Minjar had acquired Adepto, which was subsequently denied by Minjar CEO Vijay Rayapati, and Adepto CEO Kiran Kumar saying that the Minjar deal was not closed and they were in talks for an acquisition with an “interested party”. Last month, Adepto's investor Blume Ventures had disclosed in its half yearly investor report that Adepto had “ceased operations”. When contacted, Adepto CEO…

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