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Updated: Dhingana’s Ashish Joshi Joins CA Media’s Digital Celebrity Venture Fluence

Ashish Joshi, former Vice President, Business Development of Dhingana has joined CA Media's digital celebrity venture Fluence, reports Radioandmusic. He had quit Dhingana last week after a short nine months stint with the company, as indicated by a separate Radioandmusic report. While the Radioandmusic didn't mention Joshi's designation at the company, Joshi's LinkedIn profile indicates that he has been appointed as Vice President Digital & Business Head - Fluence. Update: The company has told that Joshi will help the company incubate and scale various consumer facing businesses in the New Media sector, along with managing Fluence. He will report to Rishi Negi, EVP Investee Operations at CA Media. Prior to Dhingana, Joshi had served as Head of Digital and Business Development (India and SAARC) at Universal Music India for four years and as General Manager at Hungama for three years. The details on what Fluence does are sparse: it's website has no information on its business, only a login page for celebrities.  However, CA Media CEO Rajesh Kamat had told in an interview to The Hollywood Reporter that Fluence manages digital endorsements and digital rights for its clients, which includes mobile and online rights. It also manages social media presence for these clients and allows them to track their social media interaction across Facebook, Twitter, Tumblr and others social media platforms. Its clients include Amitabh Bachchan, Salman Khan and Karisma Kapoor and going forward, it plans to sign up South Indian stars and a few cricket players. When we checked, we noticed that Fluence website was showcasing content from the Tumblr blogs from the three…

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