US business and technology news publication Business Insider has gone live with its Indian edition at Businessinsider.in, with content that appears to have been compiled over a period of time. With this launch, Business Insider now has two international editions - India and Australia. Note that Times Internet had inked a strategic partnership with Business Insider in April 2013, to launch the Indian edition of Business Insider. As a part of the partnership, Times Internet had secured exclusive rights to Business Insider’s content, events, monetization, and syndication within India. At the time of writing this post, Business Insider India offers only International content sourced from its parent site, but local content might be in the works. The company says, the Indian edition will feature local articles on startups and business veterans across industries. It will also feature news articles from the Indian technology space, automobiles, gadgets and sports. At launch, Times Internet had informed Medianama that the site won’t be just an extension of Business Insider's brand and will sport a proper editorial team. Similar to Gawker and Times Internet's Gizmodo India and Lifehacker India, it looks like Times Internet is positioning Business Insider India as an entry point to all the Indian readers of Business Insider, since visitors are automatically redirected to this Indian edition. However, there is an option to visit the parent site at the site footer. Format: Format wise, Business Insider India is quite similar to its parent site. There is a a cover story with related stories in sub-text followed by latest stories in chronological order. The site allows users to login through their Facebook…
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