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Business Insider’s Indian Edition Goes Live

Business Insider India

US business and technology news publication Business Insider has gone live with its Indian edition at Businessinsider.in, with content that appears to have been compiled over a period of time. With this launch, Business Insider now has two international editions – India and Australia.

Note that Times Internet had inked a strategic partnership with Business Insider in April 2013, to launch the Indian edition of Business Insider. As a part of the partnership, Times Internet had secured exclusive rights to Business Insider’s content, events, monetization, and syndication within India.

At the time of writing this post, Business Insider India offers only International content sourced from its parent site, but local content might be in the works. The company says, the Indian edition will feature local articles on startups and business veterans across industries. It will also feature news articles from the Indian technology space, automobiles, gadgets and sports. At launch, Times Internet had informed Medianama that the site won’t be just an extension of Business Insider’s brand and will sport a proper editorial team.

Similar to Gawker and Times Internet’s Gizmodo India and Lifehacker India, it looks like Times Internet is positioning Business Insider India as an entry point to all the Indian readers of Business Insider, since visitors are automatically redirected to this Indian edition. However, there is an option to visit the parent site at the site footer.

Format: Format wise, Business Insider India is quite similar to its parent site. There is a a cover story with related stories in sub-text followed by latest stories in chronological order. The site allows users to login through their Facebook and Twitter credentials or register for an account by providing their email address, following which users can comment on stories and share this comment on their Facebook and Twitter accounts.

Business Insider India Homepage

There is a market watch widget in the sidebar, which provides real time informations on Sensex, gold and silver prices and the dollar price. It also features a search box which allows users to search for stock quotes and news of any listed Indian company. The site is currently sourcing this information from The Times Group’s business newspaper The Economic Times.

Besides this, the site sports a responsive web design, which resizes the website based on the device on which the reader is viewing the article.

Initial Glitches: When we checked, the site does seem to have initial glitches. Some articles render a blank page (Eg WSJ iPhone article) and the latest articles page features only one article sometimes. However, its possible these glitches will be fixed when the site is officially launched.

Founded in 2007 by Henry Blodget, Business Insider claims to have 25 million monthly visitors and also claim to have a significant non-US reader base. In April 2013, it had raised $5 million from Amazon’s Jeff Bezos, with participation from its existing investors Institutional Venture Partners and RRE Ventures and the company had turned in a small profit in the first quarter of 2013.

Disclosure: In terms of content, there may be areas of overlap (and hence competition) between Business Insider India and MediaNama.

MediaNama’s mission is to help build a digital ecosystem which is open, fair, global and competitive.



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