wordpress blog stats
Connect with us

Hi, what are you looking for?

Business Insider’s Indian Edition Goes Live

Business Insider India

US business and technology news publication Business Insider has gone live with its Indian edition at Businessinsider.in, with content that appears to have been compiled over a period of time. With this launch, Business Insider now has two international editions – India and Australia.

Note that Times Internet had inked a strategic partnership with Business Insider in April 2013, to launch the Indian edition of Business Insider. As a part of the partnership, Times Internet had secured exclusive rights to Business Insider’s content, events, monetization, and syndication within India.

At the time of writing this post, Business Insider India offers only International content sourced from its parent site, but local content might be in the works. The company says, the Indian edition will feature local articles on startups and business veterans across industries. It will also feature news articles from the Indian technology space, automobiles, gadgets and sports. At launch, Times Internet had informed Medianama that the site won’t be just an extension of Business Insider’s brand and will sport a proper editorial team.

Similar to Gawker and Times Internet’s Gizmodo India and Lifehacker India, it looks like Times Internet is positioning Business Insider India as an entry point to all the Indian readers of Business Insider, since visitors are automatically redirected to this Indian edition. However, there is an option to visit the parent site at the site footer.

Format: Format wise, Business Insider India is quite similar to its parent site. There is a a cover story with related stories in sub-text followed by latest stories in chronological order. The site allows users to login through their Facebook and Twitter credentials or register for an account by providing their email address, following which users can comment on stories and share this comment on their Facebook and Twitter accounts.

Advertisement. Scroll to continue reading.

Business Insider India Homepage

There is a market watch widget in the sidebar, which provides real time informations on Sensex, gold and silver prices and the dollar price. It also features a search box which allows users to search for stock quotes and news of any listed Indian company. The site is currently sourcing this information from The Times Group’s business newspaper The Economic Times.

Besides this, the site sports a responsive web design, which resizes the website based on the device on which the reader is viewing the article.

Initial Glitches: When we checked, the site does seem to have initial glitches. Some articles render a blank page (Eg WSJ iPhone article) and the latest articles page features only one article sometimes. However, its possible these glitches will be fixed when the site is officially launched.

Founded in 2007 by Henry Blodget, Business Insider claims to have 25 million monthly visitors and also claim to have a significant non-US reader base. In April 2013, it had raised $5 million from Amazon’s Jeff Bezos, with participation from its existing investors Institutional Venture Partners and RRE Ventures and the company had turned in a small profit in the first quarter of 2013.

Disclosure: In terms of content, there may be areas of overlap (and hence competition) between Business Insider India and MediaNama.

Advertisement. Scroll to continue reading.
Written By

MediaNama’s mission is to help build a digital ecosystem which is open, fair, global and competitive.



India and US come to terms on how to deal with the equalisation levy in light of the impending Global Tax Deal.


Find out how people’s health data is understood to have value and who can benefit from that value.


The US and other countries' retreat from a laissez-faire approach to regulating markets presents India with a rare opportunity.


When news that Walmart would soon accept cryptocurrency turned out to be fake, it also became a teachable moment.


The DSCI's guidelines are patient-centric and act as a data privacy roadmap for healthcare service providers.

You May Also Like


Google has released a Google Travel Trends Report which states that branded budget hotel search queries grew 179% year over year (YOY) in India, in...


135 job openings in over 60 companies are listed at our free Digital and Mobile Job Board: If you’re looking for a job, or...


Rajesh Kumar* doesn’t have many enemies in life. But, Uber, for which he drives a cab everyday, is starting to look like one, he...


By Aroon Deep and Aditya Chunduru You’re reading it here first: Twitter has complied with government requests to censor 52 tweets that mostly criticised...

MediaNama is the premier source of information and analysis on Technology Policy in India. More about MediaNama, and contact information, here.

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ

Subscribe to our daily newsletter
Your email address:*
Please enter all required fields Click to hide
Correct invalid entries Click to hide

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ