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Zenga TV Gets US Open 2013 Mobile Rights; Ditto TV-Turner International India Tie-up


Mobile TV provider Zenga TV has secured exclusive mobile rights for the the 2013 edition of the US Open Tennis Championship which commenced on August 26 and will end on September 9, 2013. Zenga TV has licensed these rights from the sports media firm Seven3Sports, which in turn had received it from Ten Sports.

While the deal period or the terms of the partnership were not disclosed, Zenga TV informed that it will be live streaming all the tennis matches on its mobile applications across iOS, Android, and Windows Phone and its mobile site m.zengatv.com for free. It will also offer these matches on demand to consumers, although its not clear if this content is available for a limited period. We have contacted Zenga TV on this and will update once we get a response. Note that these rights doesn’t seem to include web rights although Zenga provides web streaming to consumers.

Founded in 2009, Zenga TV is an ad-supported mobile TV service, unlike its competitors Apalya and nexGTv which are subscription based. It offers both live and video on demand service and claims to have more than 22 million registered users, who are generating 224 million video views per month at present.

At the time of writing this article, the channels offered include news channels like Times Now, Aaj Tak, Headlines Today, CNN, NDTV 24×7, ET Now, and entertainment channels like Zoom, 9XM, Pogo, and Cartoon Network among others. A Indiantelevision report says that Zenga TV has catalogue of 150 channels and 18,000 movies, but what’s missing though is channels from prominent networks like Star TV, Multi Screen Media (Sony), Viacom18 and Zee Network.

In June 2013, Zenga TV had secured non-exclusive web rights for French Open tennis tournament and also powered the live YouTube streaming of French Open. It had also secured exclusive mobile streaming rights for the India-Sri Lanka cricket series in July 2012, through which it offered live streaming of cricket matches and on demand content for a 30-day period post match.



Zee New Media’s Ditto TV has partnered with Turner International India Pvt. Ltd to add three new channels – CNN International, Cartoon Network and POGO to its catalogue. With this addition, Ditto TV now claims to offer content from 60 channels to its subscribers and has tie ups with TV18 and Viacom18’s IndiaCast, Multi Screen Media (Sony Entertainment Television), TV Today Network, BBC, Zee, BIG CBS Love, and BIG CBS Prime.

Ditto TV currently offers live TV streams and video on demand content on mobile phones, tablets, PCs, entertainment boxes and connected TVs. The service is currently available in the India, United States, UK, UAE, New Zealand, and Australia among others and can be accessed through desktop apps for Mac and Windows, and mobile apps for iOS, Android, BlackBerry, Windows 8, Windows Phone and Symbian. Earlier this month, Zee Entertainment Enterprises Ltd (ZEEL) had also promoted Manoj Padmanabhan as the Business Head – Ditto TV.

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