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More Than 70% Of Ybrant Digital’s Revenue Is From Digital Marketing

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The digital marketing business of Ybrant Digital reported a profit before tax of Rs 69.9 crore for the quarter ending June 30, 2013, a significant improvement from Rs 42.84 crore profit in the same quarter last year and a turn around from Rs 89.3 crore loss in the previous quarter.

However, its worth noting that the company had written off a part of goodwill and uncollectible account receivables across both segments (digital & software) in the previous quarter. This write off was included in other expenses for the quarter, which was at Rs 73.35 crore.

The digital marketing business saw an increase in its revenues year on year to Rs 280.46 crore for the quarter, up 51.2% from Rs 185.48 crore revenues in the same quarter last year and up 36.5% from Rs 205.5 crore in the previous quarter. Digital marketing contributed for 70.05% of Ybrant Digital’s consolidated revenues for the quarter, significantly up from 48.77% in the same quarter last year and 55.24% in the previous quarter.

Software Development Business Declines: The company’s software development business reported a profit before tax of Rs 12.07 crore for the quarter, a significant decline from Rs 35.03 crore profit in the same quarter last year but an improvement from Rs 49.39 crore loss in the previous quarter. The segment also recorded a significant decline in its revenues year on year to Rs 119.91 crore for the quarter, down 38.45% from Rs 194.81 crore revenues in the same quarter last year and down 32.07% from Rs 176.53 crore revenues in the previous quarter.

The contribution of software development to Ybrant Digital’s consolidated revenues dropped to 29.95% for the quarter, a significant dip from 51.23% in the same quarter last year and down from 47.43% in the previous quarter.

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Financials: Overall, Ybrant Digital posted a net profit of Rs 61.77 crore for the quarter, up from Rs 59.63 crore in Q1-FY13 and a turn around from Rs 119.2 crore loss in the previous quarter.

The operational income was at Rs 400.37 crore for the quarter, up 5.28% from Rs 380.29 crore in the same quarter last year and up 7.62% from Rs 372.02 crore in the previous quarter.

Note that these consolidated results includes the results of Yreach Media, Ybrant Digital’s US-based entities Frontier Data Management, International Expressions, Ybrant Digital US, Ybrant Media Acquisition, Dyomo Corporation, Tech Orbit, and Global IT, its DreamAd entities in Argentina, Chile, Panama and Uruguay and other entities like LGS Global FZE (UAE), Online Media Solutions (Israel), Max Interactive Pty Ltd (Australia), Get Media Mexico Sociedad Anonima de Capital Variable (Mexico), Ybrant Digital (Brasil) Ltd (Singapore), and Ybrant Digital Servicos De PubliciadeLtda (Brazil).

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