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Tata Teleservices Maharastra Q1-FY14: VAS & Data At 39% Of Wireless Revenues

The VAS and Data Revenues accounted for 39% of Tata Teleservices Maharashtra Ltd (TTML)’s total wireless revenues for the quarter ending June 30, 2013 (Q1-FY14), up from 37% in the previous quarter and 35% in the same quarter last year. Its worth noting that the VAS and Data Revenues segment for Tata Teleservices includes earnings from its EVDO based (USB data card) connectivity business Tata Photon. Also, TTML is the sister company of Tata Teleservices Ltd (TTSL), and is operational in Goa, Maharashtra and Mumbai circles. While TTSL is not listed, both the two companies operate mobile services under the Tata DOCOMO brand. Highlights - Tata DOCOMO partnered browser maker Opera to offer a co-branded version of Opera Mini to Tata DOCOMO subscribers. - Tata DOCOMO inked an exclusive agreement with GMR Airports to offer Wi-Fi services at the Indira Gandhi International Airport in New Delhi and the Rajiv Gandhi International Airport at Hyderabad. - Tata DOCOMO had partnered with the online music streaming service Saavn to launch music-oriented data plans to its 2G and 3G prepaid GSM subscribers. - During the quarter, Tata DOCOMO launched unlimited voice and data plans, as part of its Always Plus product portfolio for both prepaid and postpaid customers. - It also reduced its 2G and 3G tariff by 90% for both existing and new prepaid customers from July 1, 2013. The company had reduced the volume based charges on 2G data recharge vouchers of three denominations and a single 3G data recharge voucher to 1 paisa per 10 KB from the existing 10 paisa per 10 KB. DoT One-time…

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