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Tanla To Launch Mobile Gaming Platform GameOn In Aug 2013; Losses Decline In Q1-FY14


Mobile VAS company Tanla Solutions saw a significant decline in its losses year on year, with the net loss at Rs 6.8 crore for the quarter ending June 30, 2013, a 78.3% improvement from Rs 31.34 crore loss in the same quarter last year and up 88% from Rs 59.1 crore last quarter.

This is Tanla’s ninth straight loss making quarter and the company had last reported profit in the quarter ending March 31, 2011, where it had recorded a profit after tax of Rs 2.21 crore.

Operational Highlights

GameOn: Tanla plans to launch its mobile social gaming platform GameOn in August 2013 and claims to have inked a partnership with a leading handset brand. While the details on GameOn is a bit sparse at the moment, it seems to allow gamers to participate in gaming challenges, battles and tournaments with their friends. It also seems to offer features like global leader boards and social interaction among others.

Electronic Arts’s “Need For Speed – The Run” will be the first game to integrate the GameOn platform and the company plans to integrate this platform to at least 10 games by the end of FY 2014.

Mobile Consultancy: Tanla says its mobile consultancy service has signed up new clients which includes publishing and retail brands, however it hasn’t disclosed any specific names. The projects include building health care mobile apps for fund mobilization, apps for a Middle East insurance company to improve accident reporting and mobile apps for a deals and an e-commerce startup.

– Tanla claims to have inked a deal with a leading game publisher to embed its license manager wrapper across several handset brands and carriers. The company claims to embed the wrapper in more than 30 million handsets over the next year.


Tanla’s consolidated net revenue was at Rs 22.8 crore for the quarter, down 33.5% from Rs 34.3 crore in the same quarter last year and down 23% from Rs 29.6 crore in the last quarter.

Its worth noting that these consolidated results include results for multiple ventures including its operations in India, Sri Lanka, Singapore, UAE, Ireland, United Kingdom and Tanla Oy in Finland.

Overseas vs India Revenues: Domestic revenues was at Rs 5.45 crore for the quarter, down 6.8% from Rs 5.85 crore in the same quarter last year and down 26.15% from Rs 7.38 crore in the previous quarter. The company attributed this decline to TRAI’s mandate for double confirmation of the activation of VAS services through a third party owned consent gateway.

The overseas revenues also continued to decline to Rs 17.3 crore for the quarter, down 39.3% from Rs 28.5 crore in the same quarter last year and down 22.1% from Rs 22.2 crore revenues in the previous quarter.

DownloadPress Release | Financials

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