Mumbai-based online beauty products shop Purplle.com has raised an undisclosed amount of investment in Series A funding from Blume Ventures, Mumbai Angels and Chennai Angels. The company had previously raised an undisclosed seed investment from unnamed angel investors in March 2012. Purplle plans to use investment raised to increase its merchandising strength to 15,000 SKUs (stock keeping units) from the existing 10,000 SKUs and increase the number of brands on the website to more than 500 from the existing 400 brands. It also plans to use the investment raised to improve its technology, supply chain capabilities, warehouses and marketing. The company is also Launched in January 2012 by Manish Taneja and Rahul Dash, Purplle offers personal care and beauty products like hair products, cosmetics, perfumes, skin products and body products among others. It also offers men's personal care products and electronic products like beauty groomers, massager, hair accessories and Men's shavers and trimmers among others. The company claims to offer products from more than 400 brands like Davidoff, Hugo Boss, Elizabeth Arden, Victoria’s Secret, Lakme, L’Oreal and Maybelline among others. It also has salon and spa listing platform in Mumbai, Delhi and Gurgaon and has tied up with brands like Enrich, Jawed Habib, B Blunt, Jean Claude Biquine and others, for this initiative. The company is looking to extend this platform to six Indian cities by mid 2014. This includes Bangalore, Pune Hyderabad, Chennai, Noida and Chandigarh, as indicated by the company website. When we checked, we noticed that the company has also partnered with 1000Lookz to offer a virtual makeup…
- India’s Consumer Protection Authority Notifies Guidelines For Dark Patterns, What’s New? December 1, 2023
- Tata Consultancy Services to pay $210 million in a trade secret row in the US December 1, 2023
- Indian Government Approves Scheme To Provide Drones To 15,000 Women Self Help Groups December 1, 2023
- Google agrees to pay news publishers in Canada December 1, 2023
- Court Watch: Tech Policy Cases India’s Courts Are Hearing this December December 1, 2023
MediaNama’s mission is to help build a digital ecosystem which is open, fair, global and competitive.
Factors like Indus not charging developers any commission for in-app payments and antitrust orders issued by India's competition regulator against Google could contribute to...
Is open-sourcing of AI, and the use cases that come with it, a good starting point to discuss the responsibility and liability of AI?...
RBI Deputy Governor Rabi Shankar called for self-regulation in the fintech sector, but here's why we disagree with his stance.
Straw man fallacy: IT Ministers’ defence of government exemptions in data protection law misses the point
Both the IT Minister and the IT Minister of State have chosen to avoid the actual concerns raised, and have instead defended against lesser...
The Central Board of Film Certification found power outside the Cinematograph Act and came to be known as the Censor Board. Are OTT self-regulating...
Please subscribe to MediaNama. Don't share prints and PDFs.
You May Also Like
Google has released a Google Travel Trends Report which states that branded budget hotel search queries grew 179% year over year (YOY) in India, in...
135 job openings in over 60 companies are listed at our free Digital and Mobile Job Board: If you’re looking for a job, or...
Twitter takes down tweets from MP, MLA, editor criticising handling of pandemic upon government request
By Aroon Deep and Aditya Chunduru You’re reading it here first: Twitter has complied with government requests to censor 52 tweets that mostly criticised...