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Purplle Secures Series A Investment From Blume Ventures, Mumbai Angels & Others

Mumbai-based online beauty products shop Purplle.com has raised an undisclosed amount of investment in Series A funding from Blume Ventures, Mumbai Angels and Chennai Angels. The company had previously raised an undisclosed seed investment from unnamed angel investors in March 2012. Purplle plans to use investment raised to increase its merchandising strength to 15,000 SKUs (stock keeping units) from the existing 10,000 SKUs and increase the number of brands on the website to more than 500 from the existing 400 brands. It also plans to use the investment raised to improve its technology, supply chain capabilities, warehouses and marketing. The company is also Launched in January 2012 by Manish Taneja and Rahul Dash, Purplle offers personal care and beauty products like hair products, cosmetics, perfumes, skin products and body products among others. It also offers men's personal care products and electronic products like beauty groomers, massager, hair accessories and Men's shavers and trimmers among others. The company claims to offer products from more than 400 brands like Davidoff, Hugo Boss, Elizabeth Arden, Victoria’s Secret, Lakme, L’Oreal and Maybelline among others. It also has salon and spa listing platform in Mumbai, Delhi and Gurgaon and has tied up with brands like Enrich, Jawed Habib, B Blunt, Jean Claude Biquine and others, for this initiative. The company is looking to extend this platform to six Indian cities by mid 2014. This includes Bangalore, Pune Hyderabad, Chennai, Noida and Chandigarh, as indicated by the company website. When we checked, we noticed that the company has also partnered with 1000Lookz to offer a virtual makeup…

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