wordpress blog stats
Connect with us

Hi, what are you looking for?

Purplle Secures Series A Investment From Blume Ventures, Mumbai Angels & Others

Purplle

Mumbai-based online beauty products shop Purplle.com has raised an undisclosed amount of investment in Series A funding from Blume Ventures, Mumbai Angels and Chennai Angels. The company had previously raised an undisclosed seed investment from unnamed angel investors in March 2012.

Purplle plans to use investment raised to increase its merchandising strength to 15,000 SKUs (stock keeping units) from the existing 10,000 SKUs and increase the number of brands on the website to more than 500 from the existing 400 brands. It also plans to use the investment raised to improve its technology, supply chain capabilities, warehouses and marketing. The company is also

Launched in January 2012 by Manish Taneja and Rahul Dash, Purplle offers personal care and beauty products like hair products, cosmetics, perfumes, skin products and body products among others. It also offers men’s personal care products and electronic products like beauty groomers, massager, hair accessories and Men’s shavers and trimmers among others. The company claims to offer products from more than 400 brands like Davidoff, Hugo Boss, Elizabeth Arden, Victoria’s Secret, Lakme, L’Oreal and Maybelline among others.

It also has salon and spa listing platform in Mumbai, Delhi and Gurgaon and has tied up with brands like Enrich, Jawed Habib, B Blunt, Jean Claude Biquine and others, for this initiative. The company is looking to extend this platform to six Indian cities by mid 2014. This includes Bangalore, Pune Hyderabad, Chennai, Noida and Chandigarh, as indicated by the company website.

When we checked, we noticed that the company has also partnered with 1000Lookz to offer a virtual makeup studio, which allows consumers to try their products virtually before making a purchase. It currently offers all the popular payment modes like credit & debit card, net banking and cash on delivery. Purplle charges a flat Rs 49 shipping fee for orders below Rs 699 and offers free shipping for orders above Rs 699. CoD orders are charged an extra Rs 25.

Advertisement. Scroll to continue reading.

Other players in this space include Bangalore-based VioletBag and Mumbai-based Beautykafe.com. Mumbai-based Vellvette.com also offers a subscription based cosmetics service and had raised $500k from India Quotient and angel investors Nitin Agarwal and Siddharth Ladsariya in Feb 2013. Besides this, regular e-commerce ventures like Flipkart, Snapdeal, Myntra, Jabong and Homeshop18 also offers cosmetics.

Written By

MediaNama’s mission is to help build a digital ecosystem which is open, fair, global and competitive.

Views

News

When news that Walmart would soon accept cryptocurrency turned out to be fake, it also became a teachable moment.

News

The DSCI's guidelines are patient-centric and act as a data privacy roadmap for healthcare service providers.

News

In this excerpt from the book, the authors focus on personal data and autocracies. One in particular – Russia.  Autocracies always prioritize information control...

News

By Jai Vipra, Senior Resident Fellow at Vidhi Centre for Legal Policy The use of new technology, including facial recognition technology (FRT) by police...

News

By Stella Joseph, Prakhil Mishra, and Yash Desai The Government of India circulated proposed amendments to the Consumer Protection (E-Commerce) Rules, 2020 (“E-Commerce Rules”) which...

You May Also Like

News

Rajesh Kumar* doesn’t have many enemies in life. But, Uber, for which he drives a cab everyday, is starting to look like one, he...

News

By Aroon Deep and Aditya Chunduru You’re reading it here first: Twitter has complied with government requests to censor 52 tweets that mostly criticised...

Advert

135 job openings in over 60 companies are listed at our free Digital and Mobile Job Board: If you’re looking for a job, or...

News

Google has released a Google Travel Trends Report which states that branded budget hotel search queries grew 179% year over year (YOY) in India, in...

MediaNama is the premier source of information and analysis on Technology Policy in India. More about MediaNama, and contact information, here.

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ

Subscribe to our daily newsletter
Name:*
Your email address:*
*
Please enter all required fields Click to hide
Correct invalid entries Click to hide

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ