Paytm is moving beyond recharges and tickets to digital goods: consumer facing services like caller ringback tones (PTunes), Deals, celebrity chat (Star Talk), Games, Videos and mobile content essentially provided or sold by Paytm's parent company One97 communications for telecom operators are going to be retailed on mobile by Paytm. "One97 Communications is (now) the company which sells digital goods under the Paytm brand," Vijay Shekhar Sharma (VSS), founder of One97 and Paytm told MediaNama. This follows shortly after One97 got an approval from the Reserve Bank of India to launch a semi-closed prepaid wallet. MediaNama readers might remember that one of One97's key Mobile VAS businesses was the out-bound-dialer, wherein calls were automatically made to users, to get them to buy telecom operator goods and services. That was the telecom operators customer. On the mobile web, though, it is Paytm's customer, and goods and services are being marketed to them. It's worth noting is that Paytm began as a white labeled payment solution for merchants: see this discussion from 2009. Excerpts from our interview with VSS: MediaNama: How are you going to sell all these digital goods to consumers? VSS: Depends on what we are selling. Some things will be app only, some will be voice only and one will be Internet only, while some will be app and Internet. We will take a call. MediaNama: The term marketplace indicates that you're selling what other vendors are providing. VSS: That is exactly how it is. With games, Music, Top-up's, tickets and…
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