This is probably a first for an Indian media company: MTV India has started creating videos on Vine, the video platform from Twitter, for its show for 'Pick Me Up'. Vine allows users only six second videos, which are not necessarily a continuous shot. The MTV India Vine page has three Vine episodes of Pick me up, featuring VJ José Covaco, telling you how or how not to pick up women. "Shooting for Vine is very difficult," Ekalavya Bhattacharya, Digital Head at MTV India told MediaNama. "It took us 18 hours to shoot the first Vine video, and around 24 hours (in all) to shoot the first three videos. One small mistake or one tiny frame out of sync, and we had to do the whole thing all over again. We didn't want to do simple look-at-the-camera videos." Recording on Vine is touch-based: the recording continues as long as you are touching the screen, up to a maximum of six seconds. To record multiple frames, you can touch the screen for a couple of seconds to record, switch to the next shot and then again touch the screen to record a few more seconds. It might not sound like much, but you can tell a story in six seconds - for example: here's one I did about a private theater in Hauz Khas, and another about graffiti on my way to that theater. As you can see, it's more like an animated gif. My videos are a little shaky, but for…
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