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Motorola Debuts Customizable Moto X; Focus On Personalization

Motorola has finally announced the much awaited Moto X Android phone since its acquisition by Google for $12.5 billion in 2011.While many expected Google to announce a device with a magical hardware specifications, Moto X turns out to be just another smartphone handset when compared to hardware specs of competing Android handsets. That said, even though Moto X is a mid range phone, Motorola seems to be focusing on the experience of the phone rather than tech specs like Apple does. On Motorola's website as well, the hardware specifications are listed at the bottom of the site titled under tech geeks. Customization: Motorola offers 18 backplate covers available in various colors, seven accent colors that one can combine with white and black faceplate. Custom colors are available for on and off buttons as well. Essentially, around 504 combinations will be made available to users.  Users can also add custom text to the rear like one's name or email address. It also allows one to select a greeting on power on, pre-defined wallpaper and Google+ Login into the phone at the time of purchase.  This customization can be made through a website called Motomaker, which is currently available only to AT&T subscribers. (Check out the video) The customization is also available on accessories such as charger and headset. Motorola has partnered with SOL Republic to provide customized Jax earphones. Note that these customization are only available for AT&T users, while other carriers only get black and white components. Software: The device is powered with…

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