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Microsoft Ventures India Batch 3 Startups: SignEasy, TommyJames, Whalelogix, AdSparx & More

(By Brindaa Lakshmi & Vikas SN)

Microsoft Ventures Accelerator has inducted eight startups for the third batch of its accelerator program, termed as the 2013 winter batch. The four month program started on July 29, 2013 and will end with demo day on November 29, 2013.

The eight startups inducted in this batch include:

adsparxAdSparx provides an in-stream video advertising platform for streaming Internet videos. It claims the platform is device agnostic and provides video content distributors and internet video publishers with options to monetize their video inventory using pre-roll and mid-roll ads by aggregating advertisers.

ShieldSquare is working on building a platform that will help websites and online businesses provide protection their users against account breach. When we checked the website, we noticed that the website is not fully functional yet. However, interested people can sign up to get updates on their progress.

frroleFrrole is building a social intelligence engine that analyses millions of data points in real-time to build a local buzz graph, which offers news updates to users on a neighborhood, city and country level. It also offers a social newspaper app on the web and on iOS and Android, which aggregates tweets to offer news updates across various categories like Technology, Business, Sports and Entertainment among others. The company claims to offer separate news editions for 55 cities, 6 countries and the world and claimed to have close to a million monthly users as of February 2013.

native5Native5 is building a cloud computing platform which will apparently help create, distribute and monitor applications across desktop, mobile and tablets. The platform allows users to leverage social platforms, big data analytics and communicate with enterprise messaging and communication workflows. The platform is currently in private beta.

signeasySignEasy offers mobile signature solution to businesses and professionals to legally sign documents from their phones and tablets. The application is available as a free download on Android, iOS and BlackBerry and supports PDF, MS Office, iWork Pages, Open Office, Text, HTML and Images (JPEG, PNG, TIFF) among others.

tommyjamsTommyJams is a platform that aims to build a community of music aficionados, musicians, music events and venues. It currently offers a platform which allows artists and venues to book gigs and provides enthusiasts with information on different shows happening in different parts of India. The company takes a commission for organizing the event.

whalelogix logo

Whale Logix seems to offer a platform which aims to enable online merchant increase their conversion rates by turning shoppers into buyers.

Chance currently seems to be stealth mode and we couldn’t find any web presence for the company, although a tweet from the Microsoft Ventures accelerator suggests that Chance will offer a 90 seconds video interaction platform for consumers to meet their influencers.

Scibler seems to offer cloud-based personal data management services which allows users to take action on their emails, contacts, calendars and documents. The company website was down at the time of writing this article. Microsoft informed that the company was inducted in the previous batch but it has been retained in the current batch, since they are in a “critical juncture of product development”.

Although not part of the latest batch, Microsoft informed that it will be closely working with HasGeekNanobiTookitaki and 1000Lookz in the current batch.

Nanobi Logo

– Nanobi has developed an analytics apps store called The Analytics Tree, which offers a mixture of in-house and third party apps for various sectors like finance, insurance, banking, retail, healthcare, and automotive sector among others. It also offers a business intelligence platform for companies and enables them setup their own cloud analytics service. Nanobi has customers like Cafe Coffee Day, IKYA group and Lumiere among others.


– HasGeek has an online job board and conducts various tech-focused offline events across the country including JSFoo, Droidcon, Meta Refresh, The Fifth Elephant, Cartonama, and Rootconf among others.


– Tookitaki is a social targeting and ad optimization platform which claims to query millions of data points from social media networks like Facebook, Twitter, YouTube, among others to formulate purchasing patterns of consumers online. The company had raised $200,000 from a series of investors like Blume Ventures, India Internet Group, Harvard Angels and Centre for Innovation Incubation and Entrepreneurship (CIIE) Ahmedabad last month.

1000Lookz logo

– 1000Lookz offers a virtual makeover tool, built on facial image processing and recognition technology, and allows users to try various hairstyles, nail colors, glasses and facial makeovers from cosmetic brands like Maybelline, Lakme and many others. The company claims to offer hairstyle and color shades recommendations based on the user’s face shape and skin tone & texture. It currently offers two products – Glam for regular users and Midas for hair stylists.

RelatedMicrosoft Accelerator Batch 2 Startups: 360 Living, Adepto, DeckApp, Frintit & More

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