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Manish Vij On The Impact Of The Advertiser-Agency Payment Cycles On The Digital Ecosystem

A key problem for the digital publisher and advertising network ecosystem in India is that of reliability in receipt of payments from advertisers, and the inordinate amount of time it takes for payments to be collected. The Internet and Mobile Association of India has, for the last three years, been trying to cobble together an agreement with the Advertising Agencies Association of India, with little success. A key part of the issue is that from the publisher site itself, some large digital publishers (and we've heard, Google), refuse to come on board, because they get their payments in time, and without an agreement, payment cycles do not improve. Still, the attempt to put together an agreement for enabling faster payments continues: we're aware of a meeting that took place on the sidelines of the IAMAI's India Digital Summit earlier this…

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Founder @ MediaNama. TED Fellow. Asia21 Fellow @ Asia Society. Co-founder SaveTheInternet.in and Internet Freedom Foundation. Advisory board @ CyberBRICS

MediaNama’s mission is to help build a digital ecosystem which is open, fair, global and competitive.

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