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Internet Accounts For 66% of JustDial’s Search Requests In Q1-FY14; The Challenge

Online and telephone business listings service JustDial has conducted 2.22 lakh paid campaigns (2,21,500 campaigns) for advertisers for the quarter ending June 30, 2013 (Q1-FY14), up 22% from 1.81 lakh campaigns (1,81,000 campaigns) in the same quarter last year. Campaigns are essentially paid featured listings that appear on JustDial's search results. The company claims to have a total 9.5 million listings as of June 30, 2013, up from 9.1 million listings in the previous quarter and up 23% from 7.7 million listings in the same quarter last year. Internet Search Requests: JustDial reported 56.4 million Internet search requests for the quarter, up 31% from 43 million requests in Q1-FY13. Mobile Internet accounted for 19.5 million of search requests during the quarter, up 148% from 7.9 million in Q1-FY13 and the combined Internet platform (both PC & Mobile) accounted for 75.9 million of the search requests during the quarter, up 49.1% from 50.9 million search requests in Q1-FY13. Internet platform contributed for 66% of total search requests for the quarter which was at 115.2 million search requests, up 36% from 84.7 million in Q1-FY13. The company currently offers a search service across Internet, Mobile Internet, Telephone (voice) and SMS. Voice: Voice search requests were at 39.3 million for the quarter, up 17% from 33.7 million in Q1-FY13. The company hasn't disclosed the total SMS search requests for quarter. Last month, JustDial had informed that it had registered 0.9 million SMS search requests for the fiscal FY13, up 47% from 0.6 million in FY12. Financials JustDial posted a net profit of Rs 28.04 crore for the quarter, up 69% from Rs 16.64…

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