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IndiaMART To Spin Off Its Professional Events Business Biztradeshows

Biztradeshows

After acquiring the local event discovery app PlayCez last week, IndiaMART is spinning off its professional events listing subsidiary Biztradeshows as a separate entity. Speaking to Medianama, Indiamart co-founder Brijesh Agarwal and Biztradeshows co-founder Abhinav Suresh said that they are currently in the process of spinning it out and it is expected to be completed in the next few weeks. PlayCez founder Ashwani Gaur has been appointed as the co-founder of Biztradeshows and will be responsible for looking after the company’s mobile and web operations, while the PlayCez team, which consists of 2-3 developers, will form Biztradeshow’s mobile team. The company also plans to integrate PlayCez’s underlying technology to its platform shortly. 

Agarwal said that they plan to open an office in the Silicon Valley (US) and are currently building the team. On the investment front, the company will initially be a 100% subsidiary of IndiaMART but it does have plans to raise funds independently in the future, although IndiaMART will continue to remain as an investor and a board member.

While Biztradeshows will stick to professional events only, the company plans to be one stop destination which covers all the aspects surrounding a trade show including providing trade show information (text, images & videos), visitor registration, stall booking, event ticketing, hotel booking and online & offline show promotions among others.

Biztradeshows

Agarwal claimed that Biztradeshows currently has the largest aggregated content on professional events globally and offers information for more than 32,000 events, with inventory from more than 90,000 events globally. He also claimed that they are already the largest player in the trade shows segment and they hope to be the largest player in conferences segment by the next quarter.

Pricing: When we checked, we noticed that the site offers three different plans depending on the number of channels through which the organizer intends to promote the event – Silver plan ($999), Gold plan ($3499) and Platinum plan ($7999).

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Event Ticketing: Biztradeshows has an event ticketing software in private beta, which it plans to open up to the public in the forthcoming weeks.

Remember that several players like Explara and Eventbrite already offers a event ticketing solution, however Suresh said that while other players also offer consumer events across various categories, its focus is purely on the professional events and event ticketing is just be a part of its entire offering for organizers who might need them. Also, it provides offline promotions for these events which none of the players currently offer. We feel this can turn out to be quite vital for primarily offline events like trade shows.

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