wordpress blog stats
Connect with us

Hi, what are you looking for?

Graphic India Launches Mahabharata Web Series On YouTube

Graphic India LogoGraphic story telling company Graphic India has started an animated web-series called 18 Days, that is a reinvention of the Mahabharatha by Grant Morrison , the comic creator and writer of Batman.

The series has been launched as part of YouTube’s Global Geek Week with subsequent episodes to be released every week for the rest of the year on Graphic India YouTube channel.  The series will be available online in English, Hindi and Tamil.

Speaking to Medianama, Sharad Devarajan, CEO of Graphic India said that the web series is being used as spring board for a new interpretation of the Mahabharatha to reach the top of the market, similar to Greek myths. 18 Days will not be an authentic story-telling, instead it would be a sci-fi and futuristic view of the Indian epic in digital media, Devarajan adds.

When the writer is the writer of Batman, there will be millions of Morrison’s fans who also become audience for 18 Days from around the world, explains Devarajan.

Why a web-series? The company sees web series on YouTube as just one way of reaching out to its audiences. It also intends to create different touch points for different audiences around the world including physical print, digital web-series on web and also explore the possibilities of an animated TV series, digital interactive game or video app, among others.

Devarajan explains that the key is audience engagement and digital is making this possible with audiences, outside and inside of India by letting users engage with the content on  tablets and smartphones among other devices. Although, the company would still have a print edition at some point, it is looking at using technology to engage with audiences in different ways.

Advertisement. Scroll to continue reading.

The company plans to monetise its Intellectual Properties (IPs) through sponsorships and advertising, limited edition merchandising and syndication of content on different media platforms.

Chakra, the Invincible with Stan Lee: The company is clearly piggy-backing on the reach of star graphic artists. It is shortly releasing another IP, an Indian superhero in collaboration with Stan Lee, the creator of Spiderman, X-men, among others.

It is worth noting that Liquid Comics, previously known as Virgin Comics, had launched Graphic India as its new digital platform to promote comic books and showcase young artists and writers in India.

Graphic India currently offers episodic digital comic books like Shekhar Kapur’s ‘Devi’ and ‘Ramayan 3392 AD’; Gotham Chopra’s ‘The Sadhu’; Deepak Chopra’s ‘Myths of India’; Saurav Mohapatra and Saumin Patel’s ’Mumbai Macguffin’; and Samit Basu’s ’UnHOLI’. These digital comics can be shared across Facebook and Twitter and can be embedded onto any website.

Advertisement. Scroll to continue reading.
Written By

MediaNama’s mission is to help build a digital ecosystem which is open, fair, global and competitive.



Do we have an enabling system for the National Data Governance Framework Policy (NDGFP) aiming to create an repository of non-personal data?


A viewpoint on why the regulation of cryptocurrencies and crypto exchnages under 2019's E-Commerce Rules puts it in a 'grey area'


India's IT Rules mandate a GAC to address user 'grievances' , but is re-instatement of content removed by a platform a power it should...


There is a need for reconceptualizing personal, non-personal data and the concept of privacy itself for regulators to effectively protect data


Existing consumer protection regulations are not sufficient to cover the extent of protection that a crypto-investor would require.

You May Also Like


Google has released a Google Travel Trends Report which states that branded budget hotel search queries grew 179% year over year (YOY) in India, in...


135 job openings in over 60 companies are listed at our free Digital and Mobile Job Board: If you’re looking for a job, or...


Rajesh Kumar* doesn’t have many enemies in life. But, Uber, for which he drives a cab everyday, is starting to look like one, he...


By Aroon Deep and Aditya Chunduru You’re reading it here first: Twitter has complied with government requests to censor 52 tweets that mostly criticised...

MediaNama is the premier source of information and analysis on Technology Policy in India. More about MediaNama, and contact information, here.

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ

Subscribe to our daily newsletter
Your email address:*
Please enter all required fields Click to hide
Correct invalid entries Click to hide

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ