wordpress blog stats
Connect with us

Hi, what are you looking for?

Updated: Flipkart Extends Its eBook App To iOS, WP8 & Web; Nokia Bundling Deal

Flipkart eBooks

Its taken them almost nine months to do this, but Flipkart has finally extended its eBooks app to iOS, Windows Phone 8 and the web, along with the existing Android app. These apps will allow users to access their purchased eBooks on the respective mobile devices.

Similar to the Android app which was recently revamped, the company claims the new apps uses its own FlipStream technology to provide a faster and better reading experience to users. Besides this, there is the ability to switch reading mode (day, night and sepia), font size and orientation (landscape/portrait), ability to highlight any text, take notes, bookmark pages and refer to a dictionary while reading.

It also offers features like FlipSync, which seems to be Flipkart’s version of Amazon’s Whispersync technology and allows users to automatically sync the last read location, highlights, notes and bookmarks across all their devices and FlipThru which essentially allows users to download a sample excerpt of any eBook in their library. It also apparently offers eBook recommendations based on the user’s reading habits.

Note that there is still no iPad app, which we feel is quite important for an eBook service due to its prevalence in the country and people tend to read more on an tablet rather than on phone. Flipkart however offers an app for Android tablet. Update: While the Flipkart iPad app was not available at time of writing this article, it looks like the iPad app is now available on the App Store. We tried it on iPad 4 and noticed that the app currently allows users to view only their library and doesn’t allow them to buy books right now. It looks like the company hasn’t enabled the store yet, due to revenue sharing issues with Apple, but they are apparently working on a solution and plan to enable the store soon.

Nokia Preloading Deal:  Coinciding with this announcement, Flipkart has also inked a partnership with Nokia to preload the Flipkart eBooks app on the forthcoming Windows Phone-based Lumia smartphones. The deal period or the terms of this partnership were not disclosed.

Advertisement. Scroll to continue reading.

The company also claims that authors like Khushwant Singh and Sidin Vadukut have written exclusive pieces for Flipkart eBooks. However, its currently not clear if these pieces are part of the Nokia partnership and are therefore preloaded on Nokia Lumia devices only or it will be available to customers on other platforms as well. Update: Flipkart has informed that these pieces will be exclusive to Lumia devices.

Content: Flipkart claims to have 2.5 lakh titles at present and hopes to increase it to 10 lakhs by the end of this year. Interestingly, the company also claims to have an extensive selection of Hindi eBooks in its catalogue, however it hasn’t disclosed any specific information on this. Going forward, the company also plans to add Marathi and Bengali titles by the next quarter.

Competition: Amazon had launched its Indian Kindle store in August 2012 and had then claimed to have more than one million ebooks. However, whats worth noting is that Amazon already has a web reading app and offers a native reading app across all major desktop and mobile platforms with automatic sync. It had also extended its own Kindle eBook readers and tablets to India in June 2013.

While Google was quite late to the e-book market in India with the Play Books launch in February 2013, it offers apps across various platforms like AndroidiOSWeb,Chrome Extension, and e-book readers  which support Adobe’s eBook platform including Kindle. Apple is yet to launch its paid eBooks store to India.

Other players in this space include Handygo Technologies’s RockASAP which inked several content partnerships earlier today, Tata Group-owned retail chain Landmark’s e-books store LandmarkOnTheNet.com and Mumbai-based E-Book marketplace Attano among others.

Advertisement. Scroll to continue reading.
Written By

MediaNama’s mission is to help build a digital ecosystem which is open, fair, global and competitive.



Do we have an enabling system for the National Data Governance Framework Policy (NDGFP) aiming to create an repository of non-personal data?


A viewpoint on why the regulation of cryptocurrencies and crypto exchnages under 2019's E-Commerce Rules puts it in a 'grey area'


India's IT Rules mandate a GAC to address user 'grievances' , but is re-instatement of content removed by a platform a power it should...


There is a need for reconceptualizing personal, non-personal data and the concept of privacy itself for regulators to effectively protect data


Existing consumer protection regulations are not sufficient to cover the extent of protection that a crypto-investor would require.

You May Also Like


Google has released a Google Travel Trends Report which states that branded budget hotel search queries grew 179% year over year (YOY) in India, in...


135 job openings in over 60 companies are listed at our free Digital and Mobile Job Board: If you’re looking for a job, or...


Rajesh Kumar* doesn’t have many enemies in life. But, Uber, for which he drives a cab everyday, is starting to look like one, he...


By Aroon Deep and Aditya Chunduru You’re reading it here first: Twitter has complied with government requests to censor 52 tweets that mostly criticised...

MediaNama is the premier source of information and analysis on Technology Policy in India. More about MediaNama, and contact information, here.

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ

Subscribe to our daily newsletter
Your email address:*
Please enter all required fields Click to hide
Correct invalid entries Click to hide

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ