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BSB Launches TinyMogul Games: Songquest & Shiva Go Live

BSB, the joint venture between Bharti Enterprises and SoftBank, has launched TinyMogul (Mobinteco Pvt Ltd), its gaming venture, operating out of Bangalore. This is the fourth venture from the BSB stable. So far, the company has lauched: - Launched the mobile messaging app called Hike (read this, this and this) - Planned a portal with Yahoo Japan via a joint venture (which we've yet to see), and - Invested in Y2CF (Hoppr), a location based services venture founded by former Bharti Airtel execs Mohd Imthiaz and Kabeer Biswas (read this) TinyMogul's First Game: SongQuest The first of TinyMogul's games is an Android based music trivia game called Song Quest, with music powered by Hungama.com. Here's how it works: - Players can sign up via Facebook or choose to play as guests, and choose from multiple categories of genre's of music: Bollywood, Tollywood, Kollywood and International Music. - Within genres, there are multiple options for quizzes. For example, there's Best of the West, Bollywood, 2000's hits, Dance Hits, Frontier Hits. If they've signed up via Facebook, they can challenge their friends, so it has single player and multi player modes. - The quiz involves short clip of around 10 seconds being played, and you have to guess which song it is. The game requires an active data connection to play (we tried playing with the connection off, and it didn't work). - Players earn coins (virtual currency) for the quizzes that they play. - There are a few cheats available, like in all quizzes: you can…

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Founder @ MediaNama. TED Fellow. Asia21 Fellow @ Asia Society. Co-founder SaveTheInternet.in and Internet Freedom Foundation. Advisory board @ CyberBRICS

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