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BoxTV Adds National Geographic Content


Times Internet’s online video streaming service BoxTV now showcases National Geographic Channel (NGC) shows and documentaries for all its Indian consumers. Documentaries are a niche market, and BoxTV plans to showcase popular National Geographic shows and documentaries like Air Crash Investigation, Banged Up Abroad, Taboo, Megacities, Caught In The Act, A Traveller’s Guide to The Planets and Dangerous Encounters among others.  The content will be available for free and ad-supported and can be accessed on the BoxTV website, its mobile apps across iOS, Android and its connected device apps.

When we checked, we noticed that the site currently offers episodes from shows like Taboo and Dangerous Encounters only; others might be in the works.

In July 2013, BoxTV had claimed to have over 250,000 registered users, of which 25% subscribers were paid customers. However, the company had told Medianama that a significant portion of these subscribers are from outside India and the paid customer base also includes customers who have subscribed to the service at discounted rates through various offline and online promotions.

Other players in this space include Eros International’s Eros Now, Reliance ADA’s BigFlixHungama MoviesSpuul, and Google’s YouTube.

BoxTV’s Content Partnerships

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Over the past year, BoxTV has inked quite a few tie-ups to strengthen its content catalogue. In July 2013, it added Hyder Kazmi’s Bhojpuri movie titles in a bid to reach out to the regional audience in central India. Prior to this, it partnered with Celestial Pictures (CPL) to add more than 100 titles of Shaw Brothers martial arts movies. It had also inked content agreements with Sony Pictures Television and Disney UTV in February 2013, to offer premium movie and television titles on its portal. Besides this, BoxTV has partners like UTV Motion Pictures, Shemaroo Entertainment, Rajshri Entertainment and Everymedia Technologies for Bollywood and regional content. What its currently missing though is regional television content beyond Hindi language.

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