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Vodafone India Q1-FY14: 3.7M 3G, 41.2M Data Subs, Data Revenue Up 48.2% YoY


Vodafone India has reported data revenue of £123 million for the quarter ending June 30, 2013 (Q1-FY14), up 14.95% from £107 million data revenues in the previous quarter and up 48.19% from £83 million data revenues in the same quarter last year. The data numbers:

– 41.2 million total data customers, up 10.5% from 37.3 million customers last quarter.
– 3.7 million 3G customers, up 12.1% from 3.3 million 3G customers last quarter.
– 37.5 million 2G customers, up 10.3% million from 34 million 2G customers last quarter.
– Data now contributes to 11.3% of the company’s total service revenues in Q1-FY14.
– Data usage increased to 16,978.26 TB (Terabytes) for the quarter, up 26% from 13,466.83 TB. The company however informed that the data usage increased by 29% quarter on quarter, due to an increased number of data customers and increased usage per customer, particularly among 3G customers.

Vodafone defines data users as subscribers who have consumed greater than zero KB data on its GPRS or 3G networks.

Change in Revenue Split: Starting April 1, 2013, Vodafone has stopped providing revenue split between its voice, messaging and data revenues and has started providing a clubbed service revenue split in form of mobile in-bundle, mobile out-of-bundle and mobile incoming revenue. The company however does provide data revenues separately in the spreadsheet.

Mobile In-bundle revenue represents revenues from bundles that include a specific number of minutes, messages and megabytes of data for no additional charge while mobile out of bundle revenue represents revenues generated from additional minutes, messages and megabytes of data used out of these bundles. Mobile Incoming revenues comprises of revenue generated from voice and messaging termination rates to Vodafone customers.

Vodafone India reported a decline in mobile in-bundle revenue to £259 million for the quarter, down 6.8% from £278 million in the same quarter last year. The mobile out of bundle revenue also saw a decline to £590 million for the quarter, down 5.14% from £622 million in the same quarter last year.

The mobile incoming revenue was at £84 million for the quarter, down 24.32% from £111 million in Q1 FY13.

Operational Highlights

– Vodafone India has 155.03 million subscribers for the quarter ending June 30, 2013, up from 152.4 million subscribers in April 1, 2013.

Net Additions: Net Additions stood at 2.7 million subscribers during the quarter.

– Prepaid Subscribers: Prepaid subscribers currently account for 94.2% of the Vodafone India’s total subscriber base.

– ARPU: Vodafone India’s (blended) ARPU (Average revenue per user) increased quarter on quarter (QoQ) to Rs 196 from Rs 187 in the previous quarter. Note that there has been a change in the definition of ARPU starting April 1, 2013 and the company notes that ARPU is now calculated by dividing mobile in-bundle customer revenue, mobile out-of-bundle customer revenue and mobile incoming revenue by the average number of customers.

– PostPaid ARPU vs Prepaid ARPU: Postpaid ARPU was at Rs 786 for the quarter while Prepaid ARPU increased to Rs 161 QoQ from Rs 158 in Q4-FY13.

Churn: Postpaid churn increased to 18.4% and prepaid churn increased to 49%. Total churn increased to 50.8%. Note that Vodafone accounts for churn over four consecutive quarters.

– Minutes of Use: increased to 1.6 billion from 1.55 billion in Q4-FY13 and 1.48 billion in Q1-FY13.

Messaging volume: declined to 0.25 billion from 0.30 billion in Q4-FY13 but increased from 0.246 billion in Q1-FY13.


Vodafone’s India service revenues was at £1.1 billion for the quarter, up 28.66% from £848 million revenues in the previous quarter and up 13.3% from £963 revenues in the same quarter last year.

The company attributes the increase to a strong growth in mobile voice minutes, a higher rate per minute and a more stable competitive environment. It also apparently benefitted from improved subscriber verification processes and reduction in number of telcos in the country.

Download: Press Release | Presentation | Spreadsheet


– Vodafone India Slashes 2G Rates For Pay As You Go Customers
Vodafone India Q4-FY13: 3.3M 3G, 37.3M Data Subs, Data Browsing vs VAS Revenues
Vodafone Launches M-Pesa In India With ICICI Bank

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