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Viral Marketing Platform ViralMint Adds Behavioral & Predictive Targeting


SeedFund-incubated ViralMint which provides an on-site marketing solution for online retailers, has now introduced an on-site behavioral and predictive targeting feature to its product.

Speaking to Medianama, ViralMint CEO Rohan Dighe said that this feature was under closed beta for two months with select retailers and it will allow e-commerce businesses to create personalized experiences for their customers based on various parameters like location of the consumer, pages they have previously browsed, searches they performed, previous purchases and time spent on any specific page among others.

These personalized experiences includes showing relevant offers or product recommendations based on the above parameters. For instance, if a consumer has browsed through a Nokia phone listing on a specific e-commerce site, the e-commerce site can possibly showcase an offer on the same phone when the visitor comes back to the same page later. Alternatively, it can also provide relevant product recommendations like headsets and accessories among others to consumers.

Launched in 2010 as Social Deals Factory which allowed retailers to create, manage and analyse deals across various social networks, the company pivoted to its current avatar as ViralMint in March 2013, which offers viral marketing and customer acquisition solutions for online retailers.

Offerings: The company currently offers two products – Offer Mint and Referral Mint. Offer Mint lets e-commerce businesses offer discount coupons to its customers in return for social actions like Facebook Like & Share, Tweet, Google +1, subscribing to a newsletter or answering any poll questions among others. Businesses can integrate these coupons as widgets, site popups or hosted links.

Referral Mint allows e-commerce businesses to incentivize their customers to share their purchases on Facebook and Twitter, in return for discount vouchers or offers for both referrer and referee, in a bid to drive sales.

Pricing: ViralMint offers three different plans based on the number of monthly social actions, starting at $100 for 600 social actions, going up to $250 for 1,700 social actions and $500 for 4,000 social actions. It also offers a 14-day free trial and custom plans for enterprises.

Its clientele include Lenskart, Freecharge.in, redBus.in, Pepperfry, Snapdeal, StarCJ.com, Healthkart, Printvenue, PosterGully and Zepo.in among others.

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    © 2008-2018 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ