traffline-logoTraffic updates service Traffine has launched paid daily traffic alerts for consumers in Bangalore, Mumbai and Delhi.

One can subscribe to the daily traffic alerts from its website. It currently offers two subscription packages — SMS alerts at Rs 849 per year and email alerts at Rs 549 per year. Users can set the source and destination location for which they want to receive updates. They can either opt for a  fixed time to receive update or for an on demand alert. For on demand traffic alert one has send an SMS with GET/RETURN to 9243511777 to get current traffic update in and return route of their subscription.

For fixed timing, alerts are sent out 10 minutes prior to the journey time, whereas on demand alerts are sent out within 2 minutes from the time one sends an SMS query, the company claims. Note that traffic updates are available on the website free of cost. It appears that the company also sends out tweets about traffic updates. For example their @TrafflineMum Twitter handle is currently updating with traffic updates during heavy rains in Mumbai and also assisting people who are sending them queries.

SMS - Real time traffic in Mumbai Delhi Bangalore in India email - Real time traffic in Mumbai Delhi Bangalore in India


Traffline provides real time traffic updates to commuters by using available GPS data sourced from cabs and buses that are already on city roads. The company claims that commuters can reduce road travel time by almost 20% by using Traffline. Traffline is available on WebMobile and as an Android app.

Founded by Brijraj Vaghani and Ravi Khemani in March 2009, BirdsEye had earlier received Rs 15 lakh from the Centre for Innovation, Incubation and Entrepreneurship (CIIE), Ahmedabad, last August. IAN investor members Rajiv Dadlani and Nitin Agarwal have joined the board of Birds Eye Systems. Earlier this year in April, the company Birds Eyes had raised Rs 2 crore from Indian Angel Network (IAN).

While we aren’t aware of any other platforms that offer SMS or email based traffic updates, Birds Eyes’ Traffline competes against Nokia Navigation which recently extended real time traffic updates on web based maps to mobile maps and navigation app, Nokia Drive, on its Symbian and Windows Phone smartphones. Apart from that, MapMyIndia also provides real time traffic updates in Delhi and Mumbai. In September 2012, Virbisol, an IT consulting company, had launched Traffic Genie, an app on Android and iOS platform that updates real time traffic information in Bangalore.

In December 2012, Google had extended its live traffic coverage of Google Maps service in India in six new Indian cities including Panaji, Vadodara, Jaipur, Chandigarh, Ahmedabad and Gandhinagar. Prior to this, it offered live traffic information in six Indian Cities including New Delhi, Mumbai, Pune, Hyderabad, Bangalore and Chennai. It’s also worth nothing that in June 2013, Google acquired Israeli location based service startup Waze, that crowd sources traffic information, for an undisclosed amount.