Smursh Ecommerce which runs Klip.in, a social discovery and curation tool for e-commerce, has raised an undisclosed amount of funding from VentureNursery. The funds raised will be used to build technical resources for product and building user base. The company claims that it is looking to tap the mobile segment, which we believe would be launching mobile apps or website. We have contacted the company and would update the article once we get a response. Note that Klip is also a season 2 graduate from VentureNursery's acceleration program that concluded in April 2013. Founded in 2011 by Harsh Gadia and Maneesh Madambath, Klip allows users to discover lifestyle products. Currently, Klip lists products in categories such as men, women, kids, home gadgets, art, DIY & craft, workspace, international and others. It does not allow users to add/klip new products, so it appears that all the products listed on the portal are internally curated. Users can re-klip the products or buy from the site. It appears that Klip has removed few features such as groups and ability to filter products based on prices from the last time we checked the website. The site claims that it has over 5000 products curated from over 100 sites. The website has a user base of less than 1000 members. In September 2012 when we had reviewed Klip, the company claimed to have strategic alliances with various partners like Buytheprice (Electronics, now dead), uRead (Books), Zovi (Fashion), Blue Bus Tees (Fashion) among others to offer their merchandise. It has…
