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PK Online Launches Digital Content Store Hello1.in

hello1-logoDigital Media company PK Online has launched Hello1, a digital content store that the company claims can be accessible on multiple devices including featurephone, smartphone, PC and smart TV.

When we checked the website we found that Hello1 offers live TV, movies, videos, games and apps. Hello1 services are available on Web , Android app that can be downloaded from Google Play Store and iOS, however, we were not able to find its iOS app on iTunes Store. Besides this, there’s no information on its website on how to access Hello1 services on smart TV and feature phone.

TV: It appears that it has partnered with Ditto TV to offer Zee Channels pack. Besides that, it offers live TV channels in categories such as entertainment, movies & music, news, regional, sports, fashion, lifestyle, and devotional. It also offers reality TV shows such as Roadies X, Splitsvilla, The Comedy Theatre, among others.  The interesting thing about the packages is that it offers one to buy a single live TV channel for a single day, a week, or a monthly pack. Daily packs are priced at as low as Rs 5, while weekly packs are priced at Rs 10, and monthly packs at Rs 15. This is similar to what Ditto Lite offers, however, its weekly and monthly packs are costlier than what Hello1 is offering.


Movies & Videos: It offers movies in categories such as Hindi, regional, south dubbed, movies in 20 minutes, short movies, and episodes. Movie titles are available at the price of Rs 20 per title for a week. It offers videos in categories such as Hindi, lifestyle, devotional, international, Kumbh videos, movie trailers, movie clips, sports, viral videos among others. Videos are available at Rs 2-5 per videos. Movie trailers are available for Rs 10 per video. Why would anyone buy movie trailers for Rs 10 when they can watch these videos for free on YouTube.com? It’s not like one watches the same trailers frequently.

Music: The portal offers music in categories such as Bollywood, international, regional, devotional, instrumental, festival & events, entertainment, non-filmi, latest songs, and Indian classical music. Music songs are available in a range of Rs 5-15 per song. One can also preview the song for 40 seconds before making a purchase. When we checked the website, sometimes while it displayed the music album on front page, it displayed a blank page upon clicking on the album.

 Games & apps: The portal also offers games and apps in categories such as adventure, adult, racing, casual, business, utilities among others. Interestingly, the games and apps are for PC instead of  catering to mobile segment.

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It appears that Hello1 is trying to be a marketplace for all digital content ranging from TV series to games and apps. It also allows one to filter content on its portal into just arrived, best sellers, recommended and free categories. Besides this, the portal also features best deals and today’s deal in each categories – music, videos, movies, live tv, games and apps.

The company claims that it has partnered with Vodafone, MTNL, and Idea to offer its service as an off desk service.

Similar initiatives:

Since Hello1 offers a lot of services, it competes with other online video streaming services like Eros International’s Eros Now, Reliance ADA’s BigFlix, Times Internet’s* BoxTV, Singapore-based Spuul, Hungama Movies and Google’s YouTube for movies and videos. While its music service competes with music streaming sites such as Dhingana, Saavn, Gaana*, among others. Online retailer Infibeam had launched music download services, and iTunes recently launched the iTunes store in India.

*Disclosure: Times Internet, which runs Box TV and Gaana, is an advertiser with Medianama.

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