wordpress blog stats
Connect with us

Hi, what are you looking for?

NDTV Launches E-Commerce Platform Indianroots.com

IndianrootsTelevision network NDTV has launched its e-commerce platform Indianroots.com, offering ethnic wear, reports NextBigWhat. FashionAndYou Co-Founder Rahul Narvekar had joined NDTV to lead the Indiaroots business earlier this year, shortly after NDTV had announced its plans to foray into e-commerce.

According to the publication, the platform offers ethnic wear from  80 designers and 300 brands. At the time of writing this article, designers products and brands available on the site are from Anita Dongre, Krsna Mehta, Karieshma Sarnaa, Malini Ramani, among others, and has products for both men, women, and in categories such as bags, wraps, work accessories, and home & living. Indiaroots appears to be targeting the overseas market, shipping globally, and accepting credit/debit card, PayPal for payment. Indianroots.com does not support cash on delivery.

When we registered on the site, we noticed that it automatically subscribed us to their newsletter even without consent.

Indiaroots appears to be promoting itself using its blog, called ‘Daily‘, which, it appears, will have a style guide, wedding fashion, bollywood fashion, apart from segments not quite related to fashion like ‘living in india’, travel and food, and festivals. Daily has guest contributions from wedding planner thedelhibride, travel photographer Dennis Jarvis, and Nina Patel of the Asian Fashion Journal.

indianroots

Indianroots will compete with e Utsav Fashion, Cbazaar and Jabongworld, among others. In October 2012, Ninety Nine Labels Pvt Ltd, the company behind 99labels.com, had launched 9rasa.com, an e-commerce venture offering traditional and contemporary products. Note that, earlier this year Times Internet had shut down its NRI focused e-commerce property HutK.com, just as quietly it was launched back in November 2011. A.M. Marketplaces also have launched Limeroad.com, a  social shopping platform targeted at women, which offers products from categories including apparel, accessories, home decor, and food. Indianroots also competes with online fashion retailers like  Myntra.com,Styletag, India Today group’s bagittoday, as well as Fashionandyou.com.

This is one of the few sites from the NDTV group that doesn’t have the groups brand in the title. The last two that we can recall - NoGyan.com (with tongue-in-cheek news) shut down a long time ago, and video venture Tubaah.com now redirects to NDTV videos.

Advertisement. Scroll to continue reading.

MediaNama’s mission is to help build a digital ecosystem which is open, fair, global and competitive.

Views

News

By Rahul Rai and Shruti Aji Murali A little less than a year since their release, the Consumer Protection (E-commerce) Rules, 2020 is being amended....

News

By Anand Venkatanarayanan                         There has been enough commentary about the Indian IT...

News

By Rahul Rai and Shruti Aji Murali The Indian antitrust regulator, the Competition Commission of India (CCI) has a little more than a decade...

News

By Stella Joseph, Prakhil Mishra, and Surabhi Prabhudesai The recent difference of opinions between the Government and Twitter brings to fore the increasing scrutiny...

News

This article is being posted here courtesy of The Wire, where it was originally published on June 17.  By Saksham Singh The St Petersburg paradox,...

You May Also Like

News

Protect traders, exempt smaller platforms, create a mechanism to identify defaulters, provide explicit clarifications on certain rules, restrain platforms from competing with business users,...

MediaNama is the premier source of information and analysis on Technology Policy in India. More about MediaNama, and contact information, here.

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ

Subscribe to our daily newsletter
Name:*
Your email address:*
*
Please enter all required fields Click to hide
Correct invalid entries Click to hide

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ