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NDTV Launches E-Commerce Platform Indianroots.com

Television network NDTV has launched its e-commerce platform Indianroots.com, offering ethnic wear, reports NextBigWhat. FashionAndYou Co-Founder Rahul Narvekar had joined NDTV to lead the Indiaroots business earlier this year, shortly after NDTV had announced its plans to foray into e-commerce. According to the publication, the platform offers ethnic wear from  80 designers and 300 brands. At the time of writing this article, designers products and brands available on the site are from Anita Dongre, Krsna Mehta, Karieshma Sarnaa, Malini Ramani, among others, and has products for both men, women, and in categories such as bags, wraps, work accessories, and home & living. Indiaroots appears to be targeting the overseas market, shipping globally, and accepting credit/debit card, PayPal for payment. Indianroots.com does not support cash on delivery. When we registered on the site, we noticed that it automatically subscribed us to their newsletter even without consent. Indiaroots appears to…

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