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Micromax Preloads Spuul & Hike On Micromax Canvas 4

Handset maker Micromax has partnered with the online video streaming service Spuul.com and the Bharti Softbank-backed messaging app Hike to preload the respective apps to its recently launched Android smartphone Micromax Canvas 4. Its currently not clear if Micromax plans to bundle these apps on its forthcoming phones as well. Spuul confirmed this partnership to Medianama but declined to share any details on the partnership. We have asked Hike and Micromax for more details on this partnership and will update once we get a response. This is the first bundling deal for Spuul and as part of the partnership, it is offering a one month free premium subscription to all Micromax Canvas 4 users, which is currently available at $4.99 per month. Spuul offers premium Bollywood movies and TV shows on its website and mobile apps across iOS and Android. It claims to currently offer more than 900 movie titles and 250 television episodes from six television shows. The company had recently inked distribution deal with IndiaCast in May 2013 and with Yash Raj Films in January 2013. As for Hike, this is its second preloading deal after inking a similar deal with Nokia In May 2013. As part of the deal, Nokia had bundled Hike messaging app on Lumia 510, Lumia 720 and all its Nokia Asha Full Touch phones to be sold in India. Last month, Hike had introduced voice messaging, support for four languages and launched its BlackBerry app. The company had also claimed to have clocked close to 10 million downloads and processing close to 1 billion…

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