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Update: Comviva has launched a new mobile data based app called Infotainment Portal which allows subscribers to watch & download videos and share content on social networking websites. The company said that this app is powered by its recommendation and analytics engine.

Comviva has now claimed to have recorded 30 large scale deployments and over 150 content partners across Asia and Africa continent.

It now claims to own music rights for over 260,000 music assets across various genres like Movie Classics, Lifestyle Tips, Hip Hop, Pop, Inspirational, Spiritual, Rumba, Hip Life, Sports, Devotional, Jazz, Rock, Reggae and Retro among others, in more than 90 languages including English, Mandarin, Indonesian and Malay among others. In addition to this, it also claims to own 300,000 content assets (video, images, voice & text) and have more than 200 categories in SMS and USSD based services.

Earlier (July 17): Mobile value added services company Mahindra Comviva has tied up with an African content aggregator Gondwana-City Productions (GCP) to improve its digital content offerings in Africa.

While the deal period or the financial details of the partnership were not disclosed, Comviva informed that this partnership will allow them to offer content from Franco artists like Mamane, Digbeu Cravate, Adama Dahico, Yodé & Siro and several other local artists.

Following this deal, the company claims to offer 250,000 tracks from more than 140 Content Providers across Africa, Middle East and Asia. In Africa, it claims to have tie-ups with more than 70 content partners including local and international content providers, local artists and production houses in this region.

Comviva had inked a similar tie up with Africa based content aggregation and platform company Inmobia and Starfish Mobile for Ringback Tone (RBT) content in March 2011. It had also partnered with content providers GTech and Sangeeta in Bangladesh for providing mobile music related services in the country.

Music Rights: Comviva claims to own music rights for more than 170,000 music titles in African, Arabic and International categories across various genres like Hip Hop, Pop, Inspirational, Classical, Hip Life, Humor, Football Chants, RNB, Gospel, Jazz, Rock, Devotional, Reggae and Retro in 35 languages, up from 35,000 music titles across 30 languages in May 2013

Besides this, it also claims to own a significant collection of video, voice and text based applications like devotional music, full track music, music on demand, karaoke, games, contest, sports, news, humor, health & fitness, career, lifestyle, agriculture and many more.

Comviva currently offers an end to end infotainment suite solution which allows operators to provide content based services across various channels like SMS, USSD, IVR, WAP and client app. It recently launched a music and content recommendation engine which allows operators to match music and content to customer preferences in real-time.

Earlier this year, Comviva’s competitor IMIMobile had also inked a multi-year partnership with Content Connect Africa (CCA) to provide premium African independent music and video content across Africa.

Related:

– Mahindra Comviva Launches mPOS Solution payPLUS
Comviva Partners MasterCard & Tutuka To Offer Financial Solutions In Africa
Tech Mahindra Acquires 51% Stake In Comviva For Rs 260 Crore