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How Niti Digital’s Online Radio NWR Live Is Different From Regular Radio & Mobile Radio

Online media company Niti Digital has launched NiTi Web Radio, NWR Live, that will bring views and news along with music streaming. When we checked, it offered NWR Live as a part of Niti Central's Android app which can be downloaded from Google Play Store. iOS, Windows Phone, BlackBerry, Kindle, Roku users can access NWR Live by downloading TuneIn Radio app. The company claims that it plans to launch iOS app soon. Alternatively, PC users can also access www.nwrlive.com and listen from the web player or download Screamer Radio and add streaming url http://stream.nwrlive.com/main The studio has shows such as Cutting Chai, Divine, Jamming with Aakash, Tell it to Preksha, The Big Story, The Views Hour, Kitaab Ghar, and Namaskar India. It lists the schedule for the shows on the website for that particular day. Although we were not able to check all the shows offered, it appears that they have tried to bring the right mix into the programming. It features music, news, analysis of news, which fits in right with its news site Niti Central. When we checked, the radio show Jamming with Aakash was live. NWR Live shows appear to be like any other radio shows with Radio Jockeys hosting the shows. When we heard the show for more than 20 minutes, we didn't come across any ads. It appears that Niti Digital has not started monetizting the platform yet, which isn't surprising since advertising hasn't quite caught on yet. FM radio’s have been struggling to stay relevant in this age. Vishad Sharma, at a post…

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