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HomeShop18 Appoints Vikrant Khanna As Its CMO

Network18's TV and online commerce company HomeShop18 has appointed Vikrant Khanna as the Chief Marketing Officer (CMO) for its TV, web and mobile business. Khanna will be taking over from Rashmi Berry who had quit the company in March 2013. The company said that Khanna will be responsible for leading the company's marketing and communication, customer relationship management and B2B sales and alliances among others. Prior to this appointment, Khanna was serving as the VP (Consumer Engagement & Digital) at Bharti Airtel, where he was apparently responsible for revamping Airtel.in and increasing Airtel's e-commerce revenues. He was with Airtel for six years in different roles. Besides this, Khanna has also had stints at ICI Paints, Sify, Godrej Pillsbury and Dabur. He has a total 19 years experience in marketing and business roles. Launched in 2011, HomeShop18 currently competes with e-commerce ventures like Flipkart, Myntra,…

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