HealthKartPlusHealthKartPlus.com, an online generic drug search engine for consumers has revamped its mobile apps that allows one to order generic medicines from the app. The company also plans to expand its operations to Bangalore and Chennai in 3-4 weeks, reports NextBigWhat. Currently, the service is available only in Delhi-NCR area. HealthKartPlus app is available on Smartphone platform such as Android and iOS.

HealthKart had launched HealthKartPlus in September 2012 as a search engine for prescribed drugs, however it was later pivoted to a marketplace which offers prescribed drugs, possibly in a bid to comply with the government’s FDI regulations in e-commerce.

HelathKartPlus’ earlier application only allowed users to find out what medicines to take, their correct dosage and even compare drugs by prices. The new app has adhered to Android’s new UI design. It allows one to search or order generic medicines. One can search for medicines without registering, however, they have to register on the platform if they want to place an order. One has enter their pin code in order to make a purchase.

The company claims that it provides various drug options for the same content in the medicine, for which the price can vary up to 70%. For example, for Starnac, which is available for Rs. 45 per packet we found an alternative medicine with same drug content that’s available for Rs. 35 per packet.

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On the drug page it provides drug price, information on the medicine that include typical use, side effects, drug interaction, among others. It also lists substitute medicines to the drug one is searching.

HealthKart, launched in March 2011, is backed by Sequoia Capital and Omidyar, from which it had raised Rs 27 crore. Prior to that, HealthKart raised $1 million from KAE Capital and Sequoia in seed funds.  In addition to the health-care products it also sells various health services, such as preventive health packages, diagnostic tests and gym memberships. In March 2013, it had raised funding Intel Capital and Sequoia Capital. Although the exact amount invested in not known, it was reported that it had raised $14 million in the Series B round.

In May 2012, Healthkart acquired another e-health store called MadeInHealth, however, MadeInHealth’s founding team joined Yebhi.com, an eCommerce company.

Offering Medicines Online

Since online stores can offer only over the counter drugs that do not require prescriptions, perhaps HealthKart could tie-up with some pharma chain like Apollo pharmacy, or the retail pharmacy chain under Apollo Hospitals Enterprise Ltd, or Religare or any other retail chain company, to offer a pick-up or home delivery service. These retail stores offer home delivery services and could perhaps find a way to verify prescriptions, but then it’ll also increase costs.