Hot on the heels of launching its online payment solution PayZippy, E-commerce major Flipkart has secured a fresh round of funding $200 million from existing investors like Naspers, Accel Partners, Tiger Global, and ICONIQ Capital. Flipkart CEO Sachin Bansal said this is the largest investment raised by an Internet company in India. Mobile ad network InMobi had however raised $200 million from Softbank in September 2011. The company plans to use the funds raised to improve its tech platform which powers its marketplace, e-book business and payment solutions, strengthen its supply chain and for hiring. This is the company's fifth round of funding, after raising a reported $150 million funding in August 2012, $20 million in June 2011, $10 million in June 2010 and $1 million in 2009. Last month, Naspers had confirmed that it has invested 858 million rand (around $102.1 million) in Flipkart in return for 10% stake in the company in August 2012. Over the past year, Flipkart has introduced newer categories like men’s apparel, footwear and sports & fitness category and women’s apparel. It had also re-introduced home appliances category offering only low cost electronic appliances like Water Purifiers, Iron Boxes, Vacuum cleaners and Voltage stabilizers, after pulling out of the electronic home appliances category in May 2013. In a surprise move, it also pulled the plug on its digital music store Flyte Music and had shut down the Flyte brand entirely. (Read: Why Flipkart Shut Down Flyte Music). Flipkart had sold its front end retail operations WS Retail to a group of investors led by former OnMobile COO Rajiv Kuchhal in February 2013 and had adopted Amazon-like hybrid marketplace model in…
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