Bangalore based mobile point of sale (PoS) payments startup Ezetap has launched a new mobile PoS device worth $50 (~Rs 3000). The device has a magnetic stripe and chip card reader with a pin pad integrated. The pin pad will allow support for debit cards in the country. Note that this new mPoS solution is costlier than earlier one offered by the company; however, the new device also allows one to process debit cards. One can just plug in a dongle-like Ezetap mPOS solution to their feature phone or smartphone to convert it into a point of sale device. The company claims that it has sold 7000 Ezetap devices in the country, so far, and on its website, it lists businesses such as Myntra, BookMyShow, Ola cabs, RedBus, among others, as customers. In March 2013, Ezetap had expanded its operations in Kenya, by launching its mobile POS solution in that country. The company has partnered with one of Kenya's largest bank Equity Bank and MasterCard for this initiative. In January 2013, Ezetap had partnered with Citibank to launch a mobile payment solution merchants targeting credit and debit card holders in India. The partnership will offer merchants real time information during the payment and collection process, when customers transact using Ezetap. Citibank claims to have partnered with several companies including Shoppers Stop, Bajaj Allianz, Flipkart, BookMyShow and Vodafone to deploy this solution for payment and collection. Other mPOS solutions In December 2012, Yes Bank had launched a mobile point of sale (mPOS) which allowed GPRS enabled mobile phones to be converted into Point of Sale terminals. In September 2012,…
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